Delhi NCR, 17 June 2026: Impresario Entertainment & Hospitality Pvt. Ltd. has launched Goodness To Go, a new delivery-only restaurant brand now available in Delhi and Gurugram. Created for today’s urban consumer looking for fresh, flavourful and feel-good everyday meals, the brand offers a menu of salads, soups and rice bowls designed to make better eating simple, satisfying and easy to order.
Built around the belief that feeling good should come from within, Goodness To Go brings a refreshing approach to everyday eating. The brand is rooted in the idea that goodness does not have to feel complicated, restrictive or out of reach. It can be simple, joyful and easy to choose, whether it is a quick workday lunch, a mid-week reset, a lighter dinner, a nourishing meal between meetings or even a relaxed Sunday Brunch at home. With food that is fresh, balanced and full of character, Goodness To Go makes everyday goodness feel effortless.
Speaking about the launch, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., added, “Goodness To Go comes from a very simple consumer truth: people want to feel good about what they eat, but they also want food that is exciting, convenient and satisfying. This brand allows us to bring together freshness, comfort and ease in a format that fits into modern routines. It is delivery-only, built for everyday cravings, and created to make goodness feel accessible, uplifting and genuinely enjoyable.”
The menu has been created around three core categories: Salads, Soups and Poke bowls. Each category is designed to offer food that is wholesome, convenient and flavour-forward, while still feeling warm, generous and satisfying.
The menu includes:
Salads
The salads go from light and refreshing to bold, punchy and seriously satisfying. There are bright, easy picks like the Citrus & Pine Nut Salad and Melon & Feta Salad; wholesome bowls like the Mediterranean Falafel Salad and Quinoa & Sprout Salad; and flavour-packed options like the Mexicana Salad, Korean Kimchi Salad, Caperberry Malta Chicken Salad and Curried Chicken & Avocado Salad. It is the kind of salad line-up that starts with freshness but does not stop at “healthy.”
Soups
The soups bring the warm, comforting side of Goodness To Go to life. The line-up moves from familiar and soothing to rich and exciting, with Tomato Basil Soup made with slow-roasted tomatoes, cream and garlic croutons; Truffle Mushroom Soup with button and porcini mushrooms, whipped cream and truffle oil; Chicken Fennel Soup with tender chicken, mushrooms, fennel and cream; and Kale & Millet Soup with barnyard millet, kale and coconut cream. They are built for cosy evenings, desk lunches, lighter dinners, or those in-between moments when you want something warm, filling and genuinely feel-good.Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd., added, “With Goodness To Go, we wanted to create food that feels fresh, wholesome and exciting, but also easy to eat every day. The menu is built around ingredients, textures and flavours that come together in a balanced way, from crisp salads and hearty Poke bowls to comforting soups. For us, the idea was not to make food feel serious or limiting, but to make goodness taste good, travel well and fit naturally into people’s routines.”
Goodness To Go has been built for the evolving delivery occasion, where consumers are increasingly looking for food that feels convenient without feeling careless, wholesome without feeling boring, and flavourful without feeling heavy. The brand speaks to a growing audience that wants better everyday choices in a way that feels natural, enjoyable and easy to return to.
With Goodness To Go, Impresario expands its portfolio with a delivery-only brand created for today’s urban consumer, one who is looking for food that travels well, fits into busy days and makes everyday eating feel a little better.
Goodness To Go is now available at select locations across Delhi and Gurugram via Swiggy and Zomato.
About Goodness To Go
Goodness To Go is a delivery-only food brand by Impresario Entertainment & Hospitality Pvt. Ltd., built around the belief that feeling good should come from within. The brand offers salads, Poke bowls and soups that are fresh, flavourful and easy to choose, making everyday goodness feel simple, satisfying and accessible. The brand is currently available to order via Swiggy and Zomato in select locations of Delhi and Gurgaon.
ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
Impresario Entertainment & Hospitality Pvt. Ltd. (Impresario) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 20+ Indian cities. Alongside SOCIAL, its umbrella brands include scaled brands such as antiSOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Bandra Born, Slink & Bardot, BANNG and Prithvi Café. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.
