24 April, 2024: Bollywood actor Emraan Hashmi has come on board the home appliances company, Summercool Appliances Ltd., for its newest advertising campaign, “Stay Cool with Summercool.” The new ad campaign involves premium footage of Emraan’s new action-thriller Ground Zero, coming on April 25, 2025. The ad comprises premium clips of Ground Zero and portrays the actor breaking into action-thriller mode and stepping into the cozy warmth of Summercool’s advanced cooling products.
Ground Zero is an action drama film directed by Aritra Sen, featuring Emraan Hashmi as a field intelligence officer who has to undertake one of the most challenging assignments of his life. The ad campaign will be launched in all major cinema halls in India from April 25, playing ahead of Ground Zero screenings, so that it reaches moviegoers all over the country. It hopes to ride the buzz of the movie and serve as a hip reminder of how Summercool can be a summertime must. The cinema push is only one facet of the campaign’s broader media launch.
The Summercool ad with Emraan Hashmi is already running on Television, streaming on YouTube, and hitting audiences on social media platforms. Moreover, huge hoardings and posters have been placed in major cities of India to ensure maximum exposure. This one-of-a-kind campaign brings together filmic storytelling and real-world summer relief.
Speaking on the new partnership, Mr. Ashutosh Gupta, Director of Sales and Marketing, Summercool Home Appliances Ltd., stated, “Partnering with “Ground Zero” and Imran Hashmi for this ad campaign enabled us to reach audiences in an enhanced cinematic and impactful manner. As Ground Zero brings the heat on screen, Summercool keeps our customers cool and comfortable during this summer.” This collaboration is not visibility—it’s making a richer emotional relationship with the viewer via entertainment and recognition.
The film is releasing on April 25, 2025, and is already building word-of-mouth as one of the summer season’s major releases.
