India-wide release, 25th March 2026: As the cricketing fever grips the nation, The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, known for creating authentic and quality baked goods, has collaborated with cricketing franchise Royal Challengers Bengaluru (RCB), as their official bakery/snacking partner for 2026. The partnership will see TBD bring the match excitement straight to your homes with RCB-themed product packaging across all their products, showcasing RCB players on their packs. In a unique brand move, TBD will also give out limited-edition RCB collectible stickers, featuring RCB legend Virat Kohli, captain Rajat Patidar, and other marquee players such as Krunal Pandya, Josh Hazlewood, Bhuvneshwar Kumar, and more, packed in their best-selling Protein Chips.
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In India, cricket is more than just a sport. It’s a lifestyle. It’s a religion. It’s a festival in itself – and perhaps one of the biggest – that unites the country like no other. India doesn’t just watch cricket. India lives it. There’s chaos, humour and “lucky” rituals for match-day (like sitting in the same place while watching the match) that spills from the screens onto the streets, easily becoming part of daily conversations. And as one of the most beloved cricketing franchises that (finally) won hearts by winning the trophy last season, RCB is at the very centre of this cricketing frenzy, commanding a massive fan following.
This collaboration is set to create memorable moments for these fans by combining the nail-biting excitement of the game with the taste of TBD’s authentic, artisanal offerings. The partnership leverages India’s collectible craze by launching a series of limited-edition collectible stickers in its Protein Chips packets in three levels – Black, Silver and Gold – featuring RCB players. Each sticker carries fixed points, and each Protein Chips packet will include one sticker. With a little luck, fans can create their very own collection by uncovering them all, and garner a certain level of points to win exciting prizes!
Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen, said, “After RCB’s inspiring win last season, we are delighted to be a part of their journey forward! It is no secret that cricket-watching and snacking go hand-in-hand. So, we want to ensure that fans not only enjoy the excitement on the field, but also a guilt-free snacking experience with our authentic, quality range of products. They can relish sweet indulgences like cookies and cakes or munch on protein chips, rusks, or crackers while cheering for RCB, all without the guilt of unhealthy snacking.”
Sneh Jain, Co-founder of The Baker’s Dozen, added, “With millions tuning in and stadiums packed with passionate fans, this partnership positions The Baker’s Dozen at the very heart of India’s cricket craze. Apart from more eyeballs, it also presents the brand with an opportunity to connect deeply with RCB’s vast fanbase via the limited-edition collectibles. Partnering with an iconic franchise like RCB is indeed a huge step forward for us! And as a die-hard cricket and a Virat Kohli fan myself, I couldn’t have hoped for a bigger brand collab for TBD!”
The partnership is a strategic move that enables TBD to tap into the energy of cricket and RCB’s fanbase, positioning itself as a brand that understands and celebrates India’s evolving healthy snacking preferences. Don’t forget to catch legend Virat Kohli and other RCB players across TBD products while you snack and root for the team winning yet another T20 tournament!
