Mumbai, June 3rd, 2026 — Insomniacs, India’s first real estate-focused content, marketing, data analytics, AI and technology network, and YoUnique Communication, a full-funnel PR and communication firm, have announced the launch of YouBeYou, an integrated communications ecosystem for Real Estate and Infrastructure Brands.
The collaboration brings together Insomniacs’ expertise across real estate marketing, AI-led consumer ecosystems, digital campaigns, technology-enabled customer experiences and creator-driven engagement with YoUnique Communication’s strengths in strategic PR, media relations, founder positioning, influencer collaborations and integrated brand communications.
As India’s real estate and infrastructure sectors continue to evolve rapidly, developers and urban-focused brands are increasingly looking for communication models that combine digital visibility, media credibility, consumer engagement and long-term reputation building under a single strategic framework.
YouBeYou has been launched to address this shift by building an integrated communications ecosystem tailored specifically for the built environment sector, spanning developers, infrastructure brands, urban platforms and emerging real estate businesses. Designed at the intersection of communications, culture, technology and stakeholder influence, the venture moves beyond conventional service models to create sustained brand relevance, industry credibility and business impact.
Speaking on the launch, Govind Rai Co Founder and CEO of, Insomniacs, said:
“Over the years, we have worked extensively across marketing, technology, content and creator ecosystems within the real estate sector. More than ever, we recognised the growing need to integrate strategic PR and communications into that larger framework. We’re excited to partner with YoUnique Communication to launch YouBeYou, which feels like a very natural and important next step in that evolution.”
Goral Ajmera, Director, YoUnique Communication, added:
“What made this partnership exciting for us was how naturally both ecosystems complemented each other. Insomniacs has built a strong foundation across real estate marketing, technology and digital engagement, while our expertise lies in strategic communications and brand storytelling. With YouBeYou, we’re bringing those capabilities together to create something far more integrated for the sector.”
The venture is further strengthened by the leadership of Bhavya Trivedi, CEO YouBeYou and CBO, Insomniacs and Sonali Desai, Director YoUnique Communications, bringing additional expertise across business strategy and integrated communications.
The venture will offer services including:
- Real Estate & Infrastructure PR
- Founder & Developer Positioning • Project Launch Communications • Strategic Media Relations
- Influencer & Creator Collaborations • Experiential Brand Engagement • Integrated Digital Amplification • Reputation & Narrative Strategy
The launch marks a strategic step towards creating a more integrated communications ecosystem for the real estate and infrastructure sector, bringing together media strategy, creator ecosystems, digital culture and strategic storytelling under one platform.
About Insomniacs
Insomniacs is India’s first real estate-focused content, marketing, data analytics, AI and technology network, specialising in integrated real estate marketing, digital ecosystems, technology-enabled customer experiences, creator-led engagement and performance-driven brand solutions for developers and infrastructure-led businesses.
About YoUnique Communication Private Limited
YoUnique Communication is a full-funnel PR and communications firm specialising in media relations, founder positioning, influencer collaborations, experiential storytelling and integrated communication strategies across hospitality, lifestyle, real estate and emerging sectors.
