Mumbai, 7th November 2025: Ionic Wealth, an omnichannel wealth management platform, has unveiled ‘Your Wealth is Your First Start-up,’ its first brand campaign aimed at redefining how India’s high-net-worth individuals (HNIs) approach their wealth. Drawing attention with a start-up proposition, it highlights the importance of partnering with the right wealth co-founder. A partner who is focused on helping scale and future-proof financial ambitions with the same rigor and discipline that build successful enterprises. The multimedia campaign leverages print, OOH, digital, TV and social media to illustrate how wealth mirrors the progress of a start-up, urging investors to rethink their approach.
As per the Department for Promotion of Industry and Internal Trade, India is witnessing an extraordinary rise in wealth creation, with over 1.8 lakh startups and more than 70 unicorns so far in 2025. Booming IPOs and record ESOP buybacks are leading to new wealth creators across professions. The film conceptualised by creative agency Manja features a CEO, a doctor, a lawyer, a tech professional, a family business promoter, and a sportsperson, each immersed in their world until an omnipresent voice addresses them as founders. What follows is a moment of reflection as each individual realises that their first start-up is their wealth, and it takes discipline and relentless commitment along with the right co-founder to take it to the next level.
Srikanth Subramanian, Co-founder and CEO, Ionic Wealth, said, “Today’s affluent investors — successful entrepreneurs, CXOs and business owners are ambitious, digitally native, and well-travelled. Yet their wealth journeys haven’t kept pace with their professional success, constrained by time and evolving priorities. What they need is a trusted wealth partner with deep domain expertise offering the flexibility to engage on their own terms. Our omnichannel model delivers precisely that, the perfect balance between human intelligence and digital convenience, putting the steering of their financial aspirations back in their hands.”
Arvind Krishnan, Founder, Manja, said, “At the heart of Ionic Wealth’s positioning lies the idea of being a co-founder in an investor’s wealth-creation journey, a partner who collaborates closely, understands their vision, and helps bring it to life. In line with this philosophy, our campaign reimagines the traditional language of wealth management, positioning the investor as a founder and their wealth as a start-up, inspiring them to take a more entrepreneurial approach to wealth creation.”
Link to the brand film: https://youtu.be/sBSdA9hJeRI
Data points: Ministry of Corporate Affairs data, India
