IOS Sports Media collaborates with Indian Olympic Association


IOS Sports and Entertainment Pvt. Ltd., one of India’s leading sports management organizations, has partnered with the Indian Olympic Association (IOA) by including some of the biggest corporate brands on the Indian Olympic Association’s sponsorship list for the Commonwealth Games, Birmingham 2022.

The Indian Olympic Association through its marketing partners with IOS Sports and Entertainment Pvt. Ltd. They have signed historic sponsorship deals with global brands, viz; Reliance Industries Ltd. (RIL), JSW Inspire, Herbal Life, and more, making this year’s Commonwealth Games offerings the best yet.

The IOA, which yesterday announced the inclusion of RIL in a long-term partnership that will last until the 2024 Paris Olympics, will jointly host Indian athletes at India House for a global event for four years, the 2024 Paris Olympics. It also aims to improve the performance of Indian athletes along with the support of national sports federations, and strengthen India’s position as a global sporting nation.

While JSW Inspire came on board as apparel partner, Herbal life took on the role of athlete nutrition partner for the 2022 Commonwealth Games.

Ahead of the successful Commonwealth Games sponsorship run, Neerav Tomar, MD, IOS Sports and Entertainment, is keen to build on the momentum of other major global events. He said, “We at IOS and IOA have been delighted with the response from various brands who were happy to support the athletes and the association at the Birmingham 2022 Commonwealth Games. Every brand associated with the IOA is doing a great job and we are ready to keep up with them at the Asian Games and the Paris Olympics.”

Most major sponsors will continue their partnership beyond the Birmingham 2022 Commonwealth Games and extend their support to the Asian Games and Olympic Games in 2023 and 2024.

IOS, India’s leading sports and entertainment company, is dedicated to building and managing world-renowned talent, content, and infrastructure. The IOS is highly experienced which would be their key strength, with a skilled and professional team, united and motivated by their passion for sports and entertainment. IOS also has proven experience in organizing national and international events along with the realization of film branding associations. IOS currently works with more than 200 brands and manages the likes of some of the biggest names in sports.

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