The main two focus of the TV commercial for the hand sanitizer brand Savlon Hexa is defending and attacking which plays a key role in the current scenario. The ad copy narrates ‘Is ladai mein apke sath hai Savlon Hexa Advance Sanitizer. Iska fast action kare virus aur bacteria pe attack’ along with the visuals highlighting the process of hand sanitizing.
Indian multinational conglomerate ITC has launched its first TV commercials for its recently launched hand sanitizer brand Savlon Hexa. The hand sanitizer brand was launched the previous week which was conceptualized by Oglivy India, the advertising, marketing, and public relations agency. The main two focus of the TV commercial for the brand is defending and attacking. The brand emphasizes the importance of these two terms in the current scenario of Covid-19. The advertisement emphasis the importance of using a face mask as the defending tool, and Saflon Hexa as the attacking tool. The ad copy narrates ‘Is ladai mein apke sath hai Savlon Hexa Advance Sanitizer. Iska fast action kare virus aur bacteria pe attack’ along with the visuals highlighting the process of hand sanitizing. The brand responded to the launch of the TV commercial that ‘Defense alone is not enough!’. Go on the offensive with the advanced suraksha of Savlon Hexa and protect yourself from 99.99 percent of the germs. The brand that is headquartered in Kolkata announced the launch of the hand sanitizer in April 2020 which became a very essential part of the lives of people after the outbreak of Covid-19. The company had already given its state-of-the-art perfume manufacturing facility in Himachal Pradesh to handle the manufacturing responsibility after the increased need for the Savlon Hexa hand sanitizer. The brand claims the importance of using Savlon Hexa band sanitizer to protect against many ‘enveloped’ and ‘non-enveloped’ viruses and offers long-lasting protection. Its broad-spectrum germicidal action kills 99.9 percent of the bacteria, fungi, viruses, and ensures effective hand sanitization. The hand sanitizer of Savlon Hexa is available in 500 ml for Rs.250 pump back as well a 500 ml refill pack for Rs.240 across retail channels and e-commerce platforms in India.