Chennai: ITC Master Chef, one of India’s most trusted brands in the frozen foods category, has launched two new exciting and innovative products – ITC Master Chef Chicken Cheese Fills and ITC Master Chef Crispy Cheese Fills expanding its snacking portfolio. Marking a new launch with these new offerings, ITC Master Chef is expanding its value-added cheese snacks range with indulgent and flavorful convenient snacking option.
Crafted to elevate the cheese snacking experience, both products bring a unique dual-texture to the frozen aisle: a crispy golden shell on the outside with a molten, creamy cheese core on the inside. This combination delivers a flavorful contrast of crunch with a rich cheesy center, offering a multi-sensorial snacking experience.
The Chicken Cheese Fills deliver a delicious cheesy center complemented by tender chicken, along with 28g of protein per pack, making them a delicious choice for chicken and cheese lovers. The Crispy Cheese Fills, on the other hand, delivers a cheese-loaded bite crafted to perfection.
Both variants have been benchmarked extensively to deliver premium quality in a freshly frozen format that preserves flavor, texture, and nutrition. Ideal for parties, movie nights, family gatherings, or snacking occasions, the products come at accessible price points aimed at driving category adoption.
Speaking on the launch, Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited said, “Consumers today are looking for premium, exciting, and convenient snacking formats. With the introduction of Chicken Cheese Fills and Crispy Cheese Fills, we are introducing a truly unique dual-texture format – crispy outside and molten cheesy inside, that promises a memorable experience for families, young adults, and cheese enthusiasts. This innovation reflects our commitment to offering high-quality, convenient, and exciting food offerings across the frozen foods category.”
Staying true to the brand’s promise of quality and convenience, both offerings are freshly frozen under stringent hygiene practices and are manufactured using Individually Quick Freezing (IQF) technology to lock in nutrients and flavor. Developed with culinary expertise, they can be prepared easily in an air fryer or deep fryer, bringing gourmet-style snacking to homes in just minutes.
The new range will be available across leading retail stores and e-commerce platforms nationwide. Chicken Cheese Fills, priced at ₹220 for 280 g and Crispy Cheese Fills at ₹160 for 280 g.
