Mountain Dew – a well-known carbonated soft drink brand and product of the PepsiCo campaign on ‘Darr Ke Aage Jee Hai’ is one of the famous and viral ads among the Millennials. Currently, the brand is teaming up with Saregama on creating a patriotic track ‘Yeh Desh Hai Veer Jawaano Ka’.
Mountain Dew is doing as a salute to India’s tough soul be it a soldier, doctor, Corona warriors, cricketers, or any individual, one that will consistently ricochet back after a defeat.
Music maker/writer Ram Sampath has made this new song of devotion that includes the blasting vocals of Sukhwinder Singh. Concerning the verses of this interpretation, the credit goes to lyricist Swanand Kirkire. ‘Yeh Desh Hai Veer Jawanno Ka’ is a song from the 1957 film ‘Naya Daur’ and the playback artists were Mohammed Rafi and Balvir.
The video and classical tune’s new version highlights clasp of India’s proudest moments – the 1983 Cricket World Cup win, the launch of India’s own ‘Mangalyaan’, A.R Rahman’s Oscar win for the 2008 film ‘Slumdog Millionaire’, and the mental fortitude of the legends out there helping other people during the pandemic situation. These are for the most part instances of how we’ve generally ended up as the winner, notwithstanding different difficulties, and will do so indeed.
According to Naseeb Puri, chief, Mountain Dew and Energy, PepsiCo India, states, “India’s aggregate flexibility has empowered our country to accomplish triumph even with dread, on numerous occasions. This Independence Day, they salute this very soul of being bold and defeating dread, a way of thinking that Mountain Dew has consistently represented.”
“The ‘Darr Ke Aage Jeet Hai’ song of praise is Mountain Dew’s tribute to the soul of 1.38 billion Indians, and the company was delighted to work with team of Saregama on making this tribute. The verses of the song of devotion expect to rouse the country and touch off the self-conviction that we will develop triumphant from these difficult occasions,” Puri included. Harsh Maheshwari, executive creative director, Wunderman Thompson, stated, “Presently, like never before, India’s amazing heritage of winning despite seemingly insurmountable opposition can move them and lift their spirits. That was the plan to make a song of devotion that reminds every one of us – Darr Ke Aage Jeet Thi, Darr Ke Aage Jeet Hai.”