A token of gratitude to the corona warriors by Snickers – ‘Acknowledge your Heroes’ campaign


Mars Wrigley Confectionery well known as the world-leading manufacturer of chocolates like chocolates and chewing gum have recently come up with the concept of ‘Acknowledge your Heroes’ campaign where the organizations have shared around 20,000 Snickers bars among the frontline warriors in all the major metro cities like Mumbai, Delhi, Bangalore, Kolkata and Hyderabad

When the whole world was facing the threat and spread of coronavirus, amid lockdown the frontline warriors – doctors, Govt. workers and police officers, nurses have worked round the clock to ensure the safety and requirements of the citizens. So to cherish their hard works and acknowledge all the efforts of frontline warriors during the pandemic, Mars Wrigley Confectionery has celebrated the World Chocolate Day by sharing 20,000 SNICKERS bars among the warriors across the country under the campaign of ‘Acknowledge your Heroes’.

With the help and support of Sankalp Beautiful World, SNICKERS® was able to reach out to the doctors, nurses, police workers, sanitization workers who played the major role during the pandemic who risked their lives to ensure the safety of the individuals. This campaign initiative is concerned with sharing a token of appreciation and gratitude to the corona warriors.  

Yogesh Tewari, Marketing Director, Mars Wrigley has shared his thoughts regarding the campaign that the frontline workers have been working throughout the clock to ensure the safety of the individuals by also focusing on the public needs and requirements. Therefore, a gesture as straightforward as recognizing and saying thanks to them for their endeavors can go far and what better approach to observe World Chocolate Day than by offering our thanks by sharing SNICKERS bars with them. At Mars Wrigley, they have consistently trusted in bringing bliss and satisfaction through their items and their on-going effort is a demonstration of their purposes.

As a major aspect of the activity, SNICKERS has propelled a digital film on their internet based on the content which focuses on warm smiles of our corona warriors as they receive SNICKERS bars by sharing the advertisement in social media sites like Facebook and Instagram.

In accordance with this, SNICKERS® had prior reported Acknowledge Your Heroes’ crusade, an open door for purchasers to share a redid computerized ‘Thank You’ message at the back of the pack with their frontline warriors by means of selections through a microsite.