Surat, August 19th, 2026: Reinforcing its longstanding connection with Assam and the communities that form an integral part of India’s tea ecosystem, Jivraj9 Tea Group has contributed ₹12.5 lakhs to the Assam Chief Minister’s Relief Fund to support relief and rehabilitation efforts for communities affected by the recent floods in the state.
For Jivraj9 Tea Group, the contribution is more than a corporate social responsibility initiative. The contribution is Jivraj9 Tea Group’s way of giving back to a region that has played an important role in the tea industry and supporting the communities that form an essential part of this ecosystem.
Viren Shah, Chairman & Managing Director (CMD), Jivraj9 Tea Group, said “Our relationship with Assam is rooted in tea, but it goes beyond the tea that is sourced from the region. It is a relationship with the people, communities and ecosystem that have made Assam such an important part of India’s tea story. We have always believed that when a region contributes to your business and your industry, you have a responsibility to contribute back to it as well. Our contribution to the Chief Minister’s Relief Fund is a small step from our side towards supporting the relief efforts and the people affected by the floods.”
Pathik Shah, Executive Director (ED), Jivraj9 Tea Group said “Our responsibility does not end with producing and delivering quality tea. It also extends to recognising and supporting the ecosystem that makes our industry possible. Assam has given enormously to the identity and strength of Indian tea. At a time when people across the state are facing difficulty, we wanted to contribute towards the collective relief effort in whatever way we could.”
Assam is an important part of the tea-growing ecosystem that has contributed to the company’s journey, making its relationship with the state deeply connected to the origins and value chain of the tea it brings to consumers across India and international markets.
The initiative reflects Jivraj9 Tea Group’s continued focus on building meaningful relationships across the tea value chain and contributing to the communities and regions that form an important part of its journey.
Assam’s significance to the Indian tea industry extends well beyond its reputation as one of the country’s most important tea-producing regions. Its distinctive geography, climate and tea-growing heritage have shaped the character of Indian tea and supported generations of communities whose livelihoods are connected to the industry.
Jivraj9 Tea Group’s relationship with this ecosystem reflects a larger philosophy of responsible business; one that recognises that the journey of tea begins well before it reaches a manufacturing facility or a consumer’s cup. It begins with the land, the people and the communities that make the tea industry possible.
About Jivraj9 Tea Group
Jivraj9 Tea Group, built on a proud legacy of four generations, is one of India’s leading tea companies, dedicated to delivering exceptional tea experiences through uncompromising quality, innovation and consumer trust. Founded by the late Shri Suresh Jivraj Shah, the company has grown from a trusted regional tea brand into a globally recognised enterprise, exporting to over 30 countries while serving millions of consumers across India.
With deep expertise in tea sourcing, blending and manufacturing, Jivraj9 tea group crafts every blend using carefully selected auction teas from Assam, combining generations of tea craftsmanship with proprietary blending expertise to deliver a consistently superior tea experience. Its diverse portfolio includes CTC Leaf Tea, Premium Tea, Green Tea, Masala Tea, Tea Bags, Instant Tea Premixes, Hospitality Packs and Institutional Packs, serving retail, hospitality and institutional markets across India and internationally.
Headquartered in Surat, Gujarat, Jivraj9 Tea Group operates an advanced manufacturing facility supported by SAP-enabled operations, end-to-end traceability and an in-house quality control laboratory, where every batch undergoes rigorous daily tea tasting and quality evaluation. Reinforcing its commitment to excellence, the company’s manufacturing processes adhere to globally recognised quality and food safety standards, including FSSAI, ISO 22000:2018, HACCP and US FDA compliance, ensuring every product consistently meets the highest benchmarks of quality, safety and reliability.
Guided by its vision of becoming one of India’s most trusted and preferred tea brands, Jivraj9 Tea Group continues to invest in innovation, operational excellence and consumer-centric growth while taking the richness of Indian tea culture to the world. Today, under the leadership of its third generation, the company is expanding its global footprint, strengthening India’s position in the international tea industry, and shaping the future of tea through innovation, authenticity and an unwavering commitment to quality.
