Bangalore, 10 March 2025: Women are not just contributors to workplaces, they are changemakers and visionaries. Yet, too often, their stories go unheard, their achievements questioned, and their voices muted. This Women’s Day, Tata Consumer Products, in collaboration with Schbang, launches a campaign—Journey Beyond Labels—that not just celebrates women, it ensures that their journeys are truly heard. Because at Tata Consumer Products, every woman, regardless of her role, is a leader in her own right.
At the core of this campaign is a powerful short film featuring real women employees from Tata Consumer Products. But there’s a catch—parts of their dialogues are muted. As they speak of their successes, challenges, and ambitions, the silence highlights a harsh reality: Women at the workplace are frequently muted. The silence is unsettling but familiar, reflecting the reality that many women face in office spaces, where their success is often attributed to luck, privilege, or external support rather than their own talent and perseverance.
Then, in a defining moment, the film rewinds. This time, their voices break through the silence. Every word is heard. Every story is recognized. The message is clear: Tata Consumer Products is not just a brand that employs women; it is an organization that amplifies, uplifts, and champions them. Every woman is a leader in her own right, shaping her journey #ForBetter.
For Tata Consumer Products, this campaign is not just about Women’s Day. It is a statement of intent, a reaffirmation of their commitment to creating an inclusive workplace where talent and ambition define success, in alignment with the Company’s #ForBetter philosophy and its vision ‘to build better lives and thriving communities’.
Ms. Nidhi Verma, Senior Vice President & Head – Corporate Communications at Tata Consumer Products, shares, “As an organization that strives #ForBetter at every step of the value-chain, we cherish the contributions of women. We are committed to amplifying their voices and recognizing their achievements. Through the ‘Journey Beyond Labels’ campaign, we endeavour to spotlight our inclusive workplace where everyone’s journey is recognized and valued. Every woman at Tata Consumer Products is a leader in her own right, shaping a better future for themselves, their families and communities.”
Mr. Sushant Vithaldas from Schbang explains, “At Schbang, we believe in the power of storytelling to drive real change. This campaign with Tata Consumer Products isn’t just about highlighting a challenge – it’s about creating space for conversations that matter. By using silence as a storytelling device, we aimed to make the audience experience one of the many biases women face in the corporate world. More importantly, we turned that silence into a powerful call for change, ensuring women are seen, heard, and valued for all that they are and not just what we label them to be. It’s been a privilege to collaborate on a campaign that goes beyond celebration to deliver a powerful message.”
Rooted in the #ForBetter philosophy, Tata Consumer Products and Schbang are sending a powerful message: Women’s voices don’t just deserve to be heard—they must be amplified. And this Women’s Day, the world is listening.
