Joy Personal Care launches a new TVC for the ‘Pure and Safe’ range


RSH Global’s brand, Joy Personal Care launches its new television commercial campaign for ‘Pure and Safe’ range. Swastika Mukherjee, Madhumita Sarcar, and Priyanka Sarkar to make awareness about Joy Pure & Safe product range. The ad-film shows a routine life activity during the lockdown with a focus on hygiene and personal care.

Joy Personal Care has announced the launch of a new TVC for their ‘Pure and Safe’ personal hygiene product range. The TVC will underline the importance of self-care and hygiene during these COVID-19 times. So, Joy is all set to launch three ad-films with three known celebrities of the Bengali film industry. Swastika Mukherjee, Madhumita Sarcar, and Priyanka Sarkar are the actors featured in the ad film.

The TVC captures the daily life activities of the characters during the lockdown episodes with a focus on hygiene and personal care. The ad showcases the actors using the new range of ‘Joy pure & safe’ hygiene products as part of their everyday routines, thus the campaign underlines the need to take on hygiene and safe products into the ‘New Normal’ lifestyle of the buyers. The actors are shown using a wide range of hygiene products for personal care as well as sanitizing the different contact surfaces in their homes.

The campaign emphasizes the importance of taking proper personal care and to remain confident to fight any situation that comes ahead in life. The ad films will be aired on known regional channels and news channels of Bengal all through the day.

“The coming of novel coronavirus has brought many changes in our day to day lives, it has changed the way we look at sanitization and hygiene. It has become an integral part of our lives. This habitual change in buyers is here to stay long and is a home-grown brand, the company has decided to come up with a TV campaign to promote our personal hygiene product range, ‘Pure & Safe’, which includes a germ protection hand wash, skin cream, face wash, hand cream, and an instant germ kill hand sanitizer, germ kill spray, and wipes,” added Sunil Agarwal, chairman, RSH Global.


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