New Delhi, June 1 2026: jUMPP, India’s first AI-powered conversational fintech app focused on simplifying investing and wealth creation for new-age Indian users, today announced the launch of its Digital Gold offering, enabling users across India to start investing in gold through the app with investments starting from just ₹50.
The launch marks jUMPP’s entry into digital gold investing as the platform looks to offer users a simple and accessible way to diversify their portfolios through small and consistent investments. Users can seamlessly onboard, enter their pincode, and begin investing instantly within the app.
As Indian investors increasingly look for stable and long-term investment options alongside market-linked products, gold continues to remain a preferred asset class for wealth preservation and portfolio diversification.
Commenting on the launch, Sarvjeet Singh Virk, CoFounder and CEO, jUMPP, said, “Gold has always been an important part of India’s financial and savings culture. With the launch of Digital Gold on jUMPP, we are making it easier for users to access this asset class in a simple, transparent, and convenient manner. Our focus is on helping users take small but meaningful steps towards long-term wealth creation and portfolio diversification.”
To ensure transparency and user trust, the digital gold offering is supported by a robust custody and governance framework.
Digital gold purchased through jUMPP is backed by physical gold securely stored with Brink’s, a global secure logistics and vaulting company. The stored gold is fully insured.
Vistra Corporate Services has been appointed as the independent Security Trustee on behalf of users and oversees the integrity of the gold holdings.
As part of the verification process, the trustee receives daily reports from the custodian to ensure that the physical gold held is always equal to or greater than the digital gold issued to users. In addition, an independent annual physical audit is conducted by a certified Chartered Accountant firm.
With the launch of Digital Gold, jUMPP aims to provide users with a trusted and accessible way to gradually build exposure to gold as part of a balanced financial portfolio.
The feature is now live on the jUMPP app for users across India.
About jUMPP
jUMPP is an AI-driven platform that empowers users to manage their financial needs seamlessly from banking, savings, payments, investment, as well as borrowing, all under one unified app interface. jUMPP’s AI-driven functionality is built on four key pillars — Cognitive AI to understand behavioural patterns and create personalised financial insights, Predictive AI to deliver tailor-made budget recommendations, Conversational AI for seamless natural language interactions, and Explainable AI for transparent, bite-sized financial guidance — all working together as an agentic AI engine that proactively manages and simplifies each user’s financial journey.
Its core mission is to address the unique financial needs of users in tier 2 and tier 3 cities, fostering financial literacy and wealth creation with intuitive and accessible tools. jUMPP has partnered with YES Bank for their banking and BBPS solutions, PCI DSS certification and NBFC license from RBI. For insurance distribution, jUMPP holds Corporate Agency and ISNP licences from the IRDAI.
With the account aggregator framework, the application consolidates all user-linked accounts into a single, unified view. jUMPP’s AI functionality goes beyond basic interactions. It identifies spending patterns and offers hyperpersonalised financial guidance in vernacular languages (available in English and Hindi currently, with other regional languages to follow soon) to help users make informed decisions. Whether it’s wealth management, expense tracking, or accessing unbiased insights, the app serves as a comprehensive financial assistant.
jUMPP is now available for download on the Play Store and App Store.
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