Jungle, a prominent production house and content studio, has partnered with Havas Worldwide India, a global marketing and advertising communications agency, to launch the Vivo Y Series Style Anthem. The campaign aims to celebrate individuality and style while showcasing the advanced features and sleek design of the Vivo Y series smartphones. The campaign is directed by Shai Samtaney, co-founder, and director of Jungle, and produced by Rudra Mawani, the executive producer at Jungle.
Starring Sara Ali Khan, one of Bollywood’s most popular actresses, the campaign features a music video that seamlessly integrates product shots with its main features. Havas Worldwide India’s CCO, Anupama Ramaswamy, said that “The vivo Y100 is a gorgeous phone, so the launch campaign needed to have style written all over it. And to bring this alive, we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.”
Sara Ali Khan’s Energy Adds Fun to Music Video
Shai Samtaney expressed his enthusiasm for working on a music video format, saying that “it’s always fun working on a music video format, and Sara brought a blast of amazing energy to the overall performance.” With a longer duration to experiment with innovative ways of making content engaging and memorable, the team was able to produce a film that showcased the Y series’ advanced features and stylish design while also being entertaining. Rudra Mawani added that “We are happy to have partnered with Vivo & Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky.”
‘Y’ Step Takes the Spotlight
The Vivo Y series anthem features a catchy ‘Y’ step that is currently trending. The film centres on Sara and her style crew inspiring a designer with the phone’s designs. The music is produced by Naozad Patel, and the vocals are sung by Shalmali Kholgade. The film is choreographed by Longinus Fernandes, a celebrity choreographer known for his work on Slumdog Millionaire.
In conclusion, the Vivo Y Series Style Anthem is a celebration of individuality and style, featuring the stunning Sara Ali Khan and showcasing the sleek design and advanced features of the Vivo Y series smartphones. The music video format allowed the team to produce an engaging and memorable film that viewers will undoubtedly enjoy. The ‘Y’ step is currently trending, and the campaign is sure to be a hit with audiences who will be grooving to the tune.