Kansai Nerolac unveils new positioning and a refreshed brand outlook


Kansai Nerolac Paints Ltd., on completing 100 years, has chosen to celebrate the event by uncovering a new positioning and a refreshed brand viewpoint. The new visual character has been enlivened from the great ‘Manthan’ – the beating of each component of nature to detach the most perfect, freshest and most indispensable components and Nerolac intends to convey this to the public and partners going ahead.

Being the pioneer of solid home paints, the brand plans to keep assuming a proactive function in its client’s lives by making paints and answers for a safe and wonderful future. This is much more pertinent in the present phenomenal occasions when we are confronted with difficulties of a scale beforehand obscure to mankind.

“Colours that Care” is the new positioning statement of the brand and also launched a campaign named Aaj Careful toh Kal Colorful by promoting hashtag #ACKC that places the new positioning with regards to the present occasions. A progression of the advertisement has been delivered by the brand urging individuals to act capably today as the world looks to revamp towards a reasonable and brilliant future.

Kansai Nerolac Paints was launched in the year 1920 and is one of the biggest paint organizations in India and the pioneer in hi-tech sections. With the experience and ability of 100 years and a background marked by spearheading advancements, the brand has been at the front line of assembling a wide range of value modern and home paints that incorporate low VOC, less smell, anti-bacterial, HD completes, quick-drying and other benefits.

According to H M Bharuka, Vice Chairman and Managing Director, Kansai Nerolac Paints Ltd. statement that Nerolac has consistently put stock in making items and answers for supporting a sound and lovely condition for people in the future. At the point when they chose to take a gander at their business with a new viewpoint and recharged center as a way to anticipate the following 100 years, they didn’t have the foggiest idea how huge a stage it will be for us as a brand in the present setting. They are pleased with our 100 years venture and lowered by the consistent help and consolation got from every last one of our accomplices and clients who have been important for our excursion. This is the ideal opportunity to take it forward.”


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