Instagram has announced a collaboration with actress Kareena Kapoor Khan to engage and promote small businesses in the nation with her successful Instagram community. The actress, who is passionate about gardening, supports myBageecha, an Ahmedabad-based small business, and encourages others to find and support a small business of their choice as well.
‘Instagram today has grown into a cultural center and a place for more than a billion people worldwide to discover and interact with inspiring people like Kareena Kapoor Khan, and companies like myBageecha, said Archana Vohra, Director, Small and Medium Company, Facebook India. She also added that The partnership with Kareena provides myBageecha with a unique growth opportunity and provides strong support for all small businesses, particularly in difficult times such as these. We are grateful to Kareena for her involvement in supporting small businesses in India and ensuring the market effect it will enable myBageecha and others as well.
Kareena will use branded content ads to promote the brand on Instagram, a format that offers marketers the opportunity to promote organic branded content posts from creators as feeds and story ads, reaching new audiences and measuring impact. Speaking about this unique partnership, Kareena said, “Through Instagram and my community, I find something new and special every day.” My gardening passion led me to myBageecha, a great small business that supports greener India and its homes. I now have an opportunity to help myBageecha with Instagram, and I couldn’t be more pleased. In India, many more small businesses need help, and I’ve made my debut. I will also be offering something green and beautiful to my loved ones this festive season, and I hope you will, too.
MyBageecha has been using Instagram organically, as well as through supported advertising, to reach its audience. After setting up their Instagram account and starting ads on the site, it accounts for a 3x increase in their revenue. “While reflecting on this collaboration, myBageecha co-founder, Saumitra Kabra, said,” Instagram offers us the unique perspective of being located in a non-metro area, and yet having access through its many features to a nationwide market. The platform has been instrumental in communicating with our consumers during the pandemic and entering new markets to ensure business continuity. We are now hoping to gain more reach, exposure, and credibility with this unique opportunity to associate with Kareena Kapoor Khan.