FMCG brand Priyagold has partnered with Bollywood actor Kiara Advani as its brand ambassador and celebrity endorser through its wide range of items. The brand has planned to use the actress’s mainstream popularity and national presence to accelerate the brand. Thus, she would prove to be an important factor in communicating with the millions of customers that follow her.
Family time is synonymous with biscuits being household items, and Advani has become a household name, fitting into the Priyagold family values that make this association normal. The business claims that Advani strikes the balance of the different demographic markets.
As the brand ambassador, Advani will build a strong relationship with established customers while attracting a new set of customers worldwide. Millions of Indians have grown up eating Priyagold Biscuits over the last few years. Priyagold has become associated with India’s favorite biscuits. With the consumers’ love, they have undergone a meteoric rise to the top of the food market globally by extending to cookies, cakes, confectioneries, and juices/beverages. Their goods are now available in more than 20 countries and have firmly established as one of the industry’s leading players. They have built a large team of professionals on whom the business has great confidence and trust.
Advani’s announcement as the brand ambassador is an optimistic aspiration for the brand that covers a follower base spanning children to older adults. Talking about the association with the brand, Kiara said, “I have fond memories associated with the brand. As a customer myself, I have enjoyed the wide range of products it provides. It is a privilege to be part of the Priyagold family and not just to relive those precious moments, but also to try to bring the confidence that I have in the products to a wider audience.”
Shekhar Agarwal, Priyagold ‘s director, said, “Priyagold is extremely pleased to welcome Kiara Advani on board, as she perfectly fits the bill of mass appeal, as well as standing out among the crowd with her impeccably distinct qualities. We are glad she understands our vision and shows the same confidence as our faith in her.”