Coca-Cola India announced the debut of Fanta’s new Apple Delite flavour and unveiled a new colourful advertisement featuring brand ambassador Bollywood star Kartik Aaryan. Aaryan can be seen drinking Fanta Apple Delite in the new commercial, which marks the start of his relationship with the brand.
Early this summer, the new variation will be available on shelves in important Indian markets, and it will be sold in more than half a million stores across the country. Fanta’s adoption of this flavour will bring the brand’s repertoire in India to two flavours.
The drink will be offered in a variety of sizes – 250ml, 600ml, and 750ml – across the country. Fanta is offered in apple and apple variations in numerous markets across the world, and Fanta Apple Delite is now accessible in India.
Tish Condeno, Sr. Director – Sparkling Flavors, Coca-Cola India and South-West Asia, commented on the launch in India, saying that they decided to foray into the Apple flavour segment in line with their vision of ‘Beverages for life’ and staying focused on the evolving taste and preferences of their consumers today.
Furthermore, their innovation priorities and intensive research prompted us to create the new Fanta Apple Delite, a delicious take on sparkling apple.
Kartik lends his enthusiasm and vitality to the brand in a fantastic way, she noted. Despite the hard conditions, the cheerful, summer scenes from their current commercial urge their customers to stay at their humorous best.
Fanta has been a household name for decades, according to Kartik Aaryan, the new face of the brand. He grew up drinking Fanta, particularly when he was hanging out with his buddies and eating his favourite goodies. He is ecstatic to be able to entertain audiences with Fanta’s newest product, Fanta Apple Delite, which boasts a pleasant apple flavour.
He hopes to instil in the audience the importance of not taking life too seriously and savouring moments with family and friends through this launch. Simply drink the new Fanta Apple Delite to stay cheerful and colourful this summer.
The new Fanta commercial, which will begin airing on Indian television stations on March 5th, 2022, has been specially designed to familiarise viewers with the new product type. It will be supplemented with a comprehensive 360-degree marketing strategy that incorporates both digital and out-of-home initiatives.
Fanta is all about colourful individuals, according to Ritu Sharda, Chief Creative Officer, Ogilvy India (North). And the new Fanta Apple Delite gives users more fodder to turn mundane circumstances into hilarious scenarios. It’s a unique cocktail.