Mumbai, June 23, 2025: Knya, India’s leading medical apparel brand, releases its latest brand film titled Bilkul Doctor Lag Rahi Hain, a heartfelt tribute to the people behind the profession. The ones who show up every day in scrubs, bringing with them care, courage, and quiet strength.
The film tells a story that many in the medical community will find deeply familiar. Through the lens of a mother and daughter, it traces how care travels across time.
From childhood roleplay to real-life responsibility. As a child, the daughter hands her doctor-mother candies as medicine. Years later, she returns, grown up and in scrubs, carrying both real medicine and those same candies. A full-circle moment. Not of celebration, but of reflection.
More than a campaign, Bilkul Doctor Lag Rahi Hain anchors Knya’s wider #StillHuman initiative. A reminder that behind every medical degree and white coat, there is a person who once chose this life and continues to live it with resilience.
“We’ve always believed that our role at Knya is small but meaningful,” says Vanshika Kaji, Co-Founder of Knya. “Doctors aren’t defined only by what they do, but by what they carry silently. The long shifts. The missed milestones. The emotional toll. This film is for them. A pause. A thank you.”
With this film, Knya continues to build not just high-performance apparel for healthcare professionals, but a culture that sees and celebrates them. Not just as workers, but as people.
Watch the film here: https://youtu.be/5xJQ7e0dXGg?si=3uEUdt2nuok-nz0m
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