Koo App & Fortis launch an awareness campaign on World Mental Health Day


National, October 12, 2021:To boost awareness about mental well-being and encourage people to seek advice if necessary, India’s multi-lingual micro-blogging platform Koo, and Fortis Mental Health have launched a special initiative this World Mental Health Day. This campaign encourages people to open up, promote self-care and have a healthy dialogue on mental health to reduce the stigma attached to this crucial issue.

Leveraging the 2021 theme  – mental health in an unequal world – the campaign by Koo using the hashtag #PrioritiseMentalHealth and #MentalHealthZarooriHai – witnessed active participation by eminent personalities who shared tips and encouraged positive conversations that could help people stay mentally fit. 

Speaking on the campaign and the need to increase awareness about challenges related to mental wellbeing, a Koo spokesperson said, “Koo – as an innovative platform – facilitates dialogue between people on a variety of important topics in multiple languages. We are pleased that this campaign has witnessed public figures leveraging their influence and sharing knowledge to ensure their communities have the best chance to lead emotionally healthy and happy lives. We believe that social media platforms can play a significant role in knowledge sharing on key issues like mental health to help build a better and happy India.”

Dr.Sameer Parekh, Director, Department of Fortis National Mental Health Program, Fortis Healthcare said, “Give priority to mental health. You can do this only when you know and are aware about mental health. It is only then that you can create an environment where people will talk about their mental wellbeing. #worldmentalhealthday #MentalHealthZarooriHai #mindspace”

Madhya Pradesh Chief Minister Shivraj Singh Chouhan Kooed, “Keep doing your work. Depression will stay away from you. Love and support everyone, smile and give this priceless gift to others. Spread the joy and contribute towards achieving the goal of World Mental Health Day. #WorldMentalHealthDay #PrioritiseMentalHealth #MentalHealthZarooriHai”

Spiritual Guru Sadhguru posted, “Only when you realize that the seat of your experience is entirely within you, you can create your life the way you want. In Is The Only Way Out. May you know inner wellbeing — it is your birthright. #WorldMentalHealthDay #PrioritiseMentalHealth

Sharing on Koo, former Miss Universe and actress Lara Dutta posted, “In a world that constantly keeps throwing up challenges and situations that need to be faced head on, our youth increasingly feel overwhelmed and burnt out. More than ever before our endeavours need to #PrioritiseMentalHealth . To create a strong support structure to normalise reaching out to get help and guidance. #मेंटल_हेल्थ_जरूरी_है 

Spiritual Leader Sri Sri Ravi Shankar Kooed, “When our prana or life force keeps fluctuating, our mind also goes up and down through the roller coaster of emotions. #PrioritiseMentalHealth #MentalHealthZarooriHai” 

Cricketer and commentator Aakash Chopra levered Koo’s multi-language features and commented in seven languages, “What do you do to keep a sound Mental Health? Do you run? Or do you read? Or do you meditate? Unlike my cricket quizzes, there’s no right answer to this 🙂 #मेंटल_हेल्थ_जरूरी_है   #WorldMentalHealthDay

Several political leaders also participated in the campaign on Koo App – which is the world’s largest microblogging platform in Hindi, speaking on the importance of mental health. RJD leader Tej Pratap Yadav, Rajasthan’s Minister of State for Forest and Environment Sukhram Bishnoi, Minister of State for Environment Ashwini Kumar Choubey, UP Finance Minister Suresh Kumar Khanna, Annapurna Devi and BJP Minority Front officer Dr. Gulrej Shaikh also participated in the campaign.

People from the film and sports world also came forward to support the campaign on Koo. Celebs like Ishan Porel, Delnaaz Irani, Akhilendra Mishra, Anirudh Dev, Rashmi Pitre and Suzanne Bernert also shared their thoughts. 

World Mental Health Day, observed on October 10th every year, carries enormous significance in a country like India where an estimated 14 percent of the population suffers from various mental health related ailments like depression, bipolar, schizophrenia, etc. Post pandemic, mental health has gained in sharper focus as people across age groups are bearing the brunt of social isolation. Therefore, the need to enhance dialogue and conversations in society around this issue assumes considerable significance.