Riteish and Genelia Deshmukh’s new initiative, a big hit among Bollywood celebrities


Pan India, October 11, 2021: Bollywood celebrities like Karan Johar, Sonakshi Sinha and Bhumi Pednekar have come forward to talk about Riteish and Genelia Deshmukh’s new venture, Imagine Meats. Taking to their social media, the stars shared about the brand’s delicious products and environmental consciousness. The couple even received best wishes from Alia Bhatt and Saqib Saleem following the launch last month.

Recently, Amitabh Bachchan was greeted with delight when Riteish and Genelia Deshmukh presented the megastar with a wholesome surprise. The Bollywood power-couple who recently appeared on Kaun Banega Crorepati’s Shaandaar Shukravaar episode, shared about their Imagine Meats and gifted Amitabh Bachchan with a unique hamper. Amitabh Bachchan took to Twitter to talk about Riteish and Genelia’s new food venture.

While talking about the brand, Amitabh Bachchan tweeted, “Imagine Meat… a plant based Meat Co has launched a variety of ready to eat meals .. 100% made from plants.”

Link to the Tweet-  https://twitter.com/SrBachchan/status/1444273223135203328

Both Riteish and Genelia, are extremely delighted to have received such warm support from the fraternity. During the launch, Genelia mentioned that this new food start-up has been the couple’s dream and took over three years to come to life. “For over 3 years Riteish and I have nurtured a dream to work towards food choices that are good for you, the animals and our planet”, Genelia Deshmukh said. The brand was launched by Shah Rukh Khan on the auspicious occasion of Ganesh Chaturthi.

Imagine Meats seeks to reimagine the way we consume meat by giving them an equally tasty, juicy option of plant-based meat to indulge without the guilt of harming animals alongside being mindful of their health and wellbeing. Imagine Meats comes at a time when conscious eating, and the modern-day tussle between taste and sustainability is at its peak.


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