Mumbai, 1st April 2023: Kotak Mahindra Bank released their latest campaign for April Fool’s Day featuring the iconic Bollywood Bad Man – Gulshan Grover, highlighting ways of Safe Banking.
The digital campaign ‘#AlertRaheinSafeRahein’, portrays Gulshan Grover in a role that turns the table on his Bad Man image, when he smartly identifies the intention of the thief, disguised as a courier delivery man. When called for extra payment to complete the delivery, the protagonist – Grover, not only saves himself from falling for the trick but also ensures he is punished by reporting the fraud on the Kotak Mahindra Bank – Mobile Banking App.
Conceptualised and produced by Tonic Worldwide, the film ensures that through a light-hearted take on April Fool’s Day, consumers do not forget that the best way to avoid different types of fraud is to be safe and alert through the year.
Campaign Link: https://youtu.be/sWGgQOrJIWk