Kotak811 in collaboration with Schbang to promote happiness and mental well-being with their ‘Kindness Is Contagious’ campaign
Mumbai, 11th October, 2023: Kotak811, the digital banking business within Kotak Mahindra Bank unveils its latest digital campaign, ‘Kindness Is Contagious,’ carrying a profound message for individuals. In today’s fast-paced world, where daily demands can often be overwhelming, Kotak811 recognises the paramount importance of prioritising mental well-being and self-compassion. It firmly asserts that self-care and the nurturing of mental health should hold a central place in our lives, just as significant as our commitments to others. The digital campaign launched in collaboration with Schbang, a creative, media, and technology transformation company encourages people to take a moment for themselves, to embrace the power of self-compassion, and to realise that by caring for their own well-being, they can become catalysts for kindness and positivity, igniting a ripple effect of happiness.
On October 10th, 2023, World Mental Health Day, Kotak811, as part of its ‘Kindness Is Contagious’ campaign, released a heartwarming poem in collaboration with the talented spoken word poet, Yahya Bootwala. This initiative highlights the transformative effect of kindness and presents a powerful video that makes one reflect on their choices. It emphasises that kindness is not merely a random act but a deliberate choice that spreads positivity, reminding us that taking care of our own well-being and prioritising ourselves should not be overlooked. Kotak811 is dedicated to sustaining this initiative as an ongoing effort to promote kindness and bring smiles by fostering a healthy working environment.
Link to the video: https://youtu.be/jIROl3N26HM?si=AFhJBDCV6tw40opH
Kotak811 also conducted a wholesome initiative as part of its ‘Kindness Is Contagious’ campaign on this World Smile Day where employees at the Kotak office engaged in an anonymous exchange of kind and appreciative notes, which were documented in a video. This activity aimed to create moments of joy and happiness while highlighting the culture of kindness within Kotak811.
Quote from Kotak811: Manish Agarwal, Business Head, Kotak811
“At Kotak811, we hold a deep commitment to the well-being of individuals. Our brand values extend beyond financial matters, and we recognise that true wealth encompasses mental wellness. With the launch of our ‘Kindness Is Contagious’ initiative, we aim to emphasise the paramount importance of mental well-being and kindness in today’s fast-paced world. This campaign serves as a platform to create awareness and initiate meaningful conversations around mental wellness. We aspire to inspire individuals to prioritise self-compassion and recognise the transformative impact of even the smallest acts of kindness. By investing in kindness, we hope to create a happier, healthier, and more compassionate society.”
Quote from Schbang: Harshil Karia, Founder & Managing Director, Schbang
Collaborating on this remarkable initiative with Kotak811 has been an incredible journey for us. We are proud to be a part of a campaign that addresses the vital topic of mental wellness in a relatable and engaging way. Through the ‘Kindness Is Contagious’ initiative, Kotak811 is touching upon an essential aspect of well-being, aiming to make it accessible and relatable to people from all walks of life. It’s been a fantastic experience working together to shed light on this critical issue and inspire individuals to prioritise their mental health with kindness.”
