Mumbai, 30 October 2026: Kinnect, part of Omnicom Advertising India, has launched its latest campaign for Lenovo, featuring the Lenovo Idea Tab Pro Gen 2. Built around Lenovo’s larger “Damn the Odds” platform, the campaign positions Lenovo Tablets as companions that help people stay prepared, productive and ready to seize opportunities as they arise.
Rooted in the belief that opportunities rarely wait for the perfect moment, the film explores how people navigate the demands of modern life, from work and study to personal pursuits. The campaign showcases how the right technology can help professionals, students and hybrid workers manage their tasks and be ready to say yes when opportunity comes knocking.
The campaign film features actor Abhay Varma in a fast-paced day-in-the-life narrative, brought alive through a distinctive Broadway-inspired musical treatment. The film uses theatrical transitions, movement and music to capture the many roles people navigate every day, with the Lenovo Tablet accompanying Abhay through each moment.
Building on Lenovo’s “Damn the Odds” platform, which encourages people to push past challenges and pursue their ambitions, the campaign brings this spirit into everyday life through a fresh, memorable expression designed to strengthen brand distinctiveness in the tablet category.
Chandni Shah, CEO, Kinnect & 22feet, added, “As the tablet category continues to grow, the opportunity for Lenovo was not just to stand out, but to build stronger brand distinctiveness in an increasingly competitive market. With ‘Damn the Odds’, we wanted to move beyond conventional technology advertising and create a fresh, memorable expression of the brand for a new generation of consumers.
Bringing together the theatrical energy of a Broadway-inspired musical with Abhay Varma’s contemporary appeal gave us a distinctive creative language, while keeping the product central to the story. This campaign is also an important milestone in our partnership with Lenovo, marking Kinnect’s first integrated mainline campaign for the brand and reflecting the breadth of what we can now build together across platforms and touchpoints.”
Kinnect led the end-to-end execution of the campaign, spanning strategy, creative development, talent management, production, offline activation and integrated rollout. Already live across retail touchpoints, the campaign will soon debut on television, extending the platform across a wider set of consumer touchpoints.
The Lenovo Idea Tab Pro Gen 2 offers a productivity-focused ecosystem with hybrid AI capabilities, Smart Reader, keyboard and stylus support, and long battery life, helping users stay equipped for the opportunities ahead.
Lenovo Team
Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific
Ajay Khaitan, Consumer Marketing Head, Lenovo India
Gaurav Banerjee, Lead Retail and Channel Marketing, Lenovo India
Pooja Vatnani, Brand and E-tail Manager, Lenovo India
