The 360-degree campaign calls out the – Importance of Eye Care and how vision correction can contribute to nation-building
National, August 11, 2022
In India, when it comes to eye care, the numbers are dismal. Over 53% of Indians suffer from poor vision and need prescription eyeglasses. And for every 1.15 lakh Indians, there is only one optometrist. So when was the last time you had an eye check-up? Looking after your eyes is just as important as looking after the rest of your body. Vision changes can have a profound effect on your day-to-day life, and it’s important to identify and treat these common issues. Eye examinations for children are vital to make sure that any visual problems such as squint, lazy eye (amblyopia), or short-sightedness (myopia) are detected and treated early.
Given this background, Lenskart has launched the #HarStoreTiranga campaign to commemorate the 75 years of India’s Independence. The 360-degree campaign calls out the – Importance of Eye Care and how vision correction can contribute to nation-building. As part of the commitment, one can visit the Lenskart store and get eyes tested free of cost by an expert optometrist. Lenskart currently has 1100+ stores across 225 cities including Delhi NCR, Mumbai, Bengaluru, Ahmedabad, Pune, Chennai, Coimbatore, Hyderabad, Vizag, Kolkata, Patna, Jaipur, Chandigarh, Lucknow, and more.
Sunil Menon, Chief Retail Expansion Officer at Lenskart said, “We at Lenskart are transforming the way people see and experience the world. We trust good vision contributes to improved health, better skills, improved learning and comprehension, and better quality of life. This in turn leads to better economic conditions ergo a stronger nation. This campaign will allow us to drive a movement and bring about a positive behavioural change. “
Lenskart operates on two formats of retail stores – COCO (Company Owned Company Operated) and FOFO (Franchisee Owned Franchisee Operated), each built-in line with the company’s vision that focuses on vertically-integrated supply chain technology delivering best-in-class customer experience. The store’s livery pronounces the brand identity and offers a unique, engaging, and immersive user experience. The stores host digital engagements through VR-like facial-analysis-driven eyewear recommendations, enriching the buying experience and making customers’ interaction with the brand more expressive and meaningful. The stores feature & retail a strong product portfolio across eyeglasses, sunglasses, and contact lenses, and also offer optometrist services.
Lenskart’s leadership in India and strong geographical competitiveness in the market have enabled it to become the dominant and fastest-growing eyewear company. As an exceptionally proficient one-stop shopping destination, Lenskart is perfect for consumers looking for high-quality fashionable eyewear with convenience at affordable prices.