The corporate headquarters of the American company PepsiCo, Inc. are located in the Harrison, New York, town of Purchase. Every aspect of the food and beverage sector is a part of PepsiCo’s business. It is in charge of the distribution, marketing, and production of its products. In order to become PepsiCo, the Pepsi-Cola Company and Frito-Lay, Inc. united. Since then, in addition to its namesake beverage, Pepsi Cola, PepsiCo has expanded to encompass a very diversified variety of food and beverage businesses.
Based on net revenue, profit, and market capitalization, PepsiCo is the second-largest food and beverage company in the world, behind Nestlé. The cola wars are a reference to the long-running competition between PepsiCo’s flagship product, Pepsi Cola, and Coca-Cola.
The American advertising firm Leo Burnett Company, Inc., now known as Leo Burnett Worldwide, Inc., was established in Chicago. Leo Burnett India, a Publicis Groupe agency, has been chosen by PepsiCo India as its creative partner to help the company’s range of foods and beverages achieve long-term growth and momentum. Leo Burnett will be in charge of the company’s creative and digital mandate across all national brands as part of the relationship.
The account was chosen following a competitive multi-agency pitch. George Kovoor, Senior Vice President of PepsiCo India, commented on the appointment: “At PepsiCo India, our goal is to design cutting-edge and intentional consumer campaigns that enable us to communicate with our consumers effectively. We are excited to welcome Leo Burnett as our new creative agency with the goal of accelerating our marketing initiatives even more. They are the ideal candidates for our next stage of expansion because of their strategic thinking and strong creative & marketing skills.
Leo Burnett’s CEO for South Asia and Chairman of BBH India, Dheeraj Sinha, stated: “We are overwhelmed by the confidence PepsiCo India has placed in us by aligning their portfolio with us. The PepsiCo company in India is seeing phenomenal growth, and we look forward to working with them to maintain this pace. The mandate gives us a fantastic opportunity to continue producing ground-breaking work and incorporate culture, creativity, analytics, and technology moving forward in campaigns.