WPP will purchase the martech firm Bower House Digital


The business of Bower House Digital, a renowned Australian provider of marketing technology services, will be acquired by WPP, according to an announcement.

Bower House Digital will expand its capacity to provide clients with technology-driven marketing solutions by joining Ogilvy’s international network. It was established by Bryan Dobson and Meg Quinn in 2017 and now employs over 80 individuals throughout Australia and the Asia Pacific area.

Aesop, Bunnings, Bupa, Target, and Myer are just a few of the companies the agency designs, develops, and executes digital experiences for. It was named Salesforce’s APAC Growth Partner of the Year in 2021 and specializes in integrating Salesforce Marketing Cloud solutions.

The acquisition is in line with WPP’s fast growth strategy and focused M&A approach to enhance current capabilities for the digital experience. With more than 7,000 professionals working across the Marketing, Commerce, Experience, Loyalty, Analytics, Service, and Sales Clouds, WPP has expanded over the past ten years to become a global Platinum Salesforce partner.

Companies are looking for a single integrated communications solution that combines creativity, technology, and analytics, according to Rose Herceg, WPP President for Australia and New Zealand. Our digital experience in Australia and New Zealand will be further strengthened by Bower House Digital’s understanding of marketing technology. The Bower House Digital staff and clients are being welcomed to WPP with enthusiasm.

According to a statement made by the company, “Bower House Digital has a vibrant team of professionals with a track record of offering entirely customized digital experiences for some of the most well-known companies in the world. “Andy Main, Global Chief Executive Officer at Ogilvy. By expanding Bower House Digital’s capabilities at the nexus of innovation, consultancy, production, and operational services across our worldwide network, we look forward to fuelling impact and growth for our clients.

Bower House Digital co-founders Bryan Dobson and Meg Quinn stated, “Joining WPP and Ogilvy’s worldwide network represents the next chapter in our evolution. We are extremely pleased with what our business has accomplished over the past five years, as well as the culture we have developed and the team we have put together. For our team members and clients, even greater and better opportunities will be created by combining our expertise in digital marketing with Ogilvy’s creative capabilities.

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