Les Petits a luxury kids’ fashion brand diversifies into the premium range of toys category

Les Petits a luxury kids' fashion brand diversifies
Les Petits a luxury kids' fashion brand diversifies into the premium range of toys category

New Delhi : Les Petits, the luxury fashion brand for kids, has integrated a new toy vertical into its entire offering to elevate the experience of children. This diversification is in complete resonance with the brand’s vision of creating a one-stop shopping destination for children.     

Since its inception, Les Petits has been relentlessly working towards the creation of an ecosystem where diverse products from leading international brands are offered under a single roof. Carrying the proposition forward, the brand has aced the game by foraying into the toy section for offering a whole new category altogether. It is redefining the perception of the kids’ segment by disintegrating the rigid bifurcation of the market. It is acting as a gateway for the excursion of kidswear, accessories, furniture, and the recently added toy section under a single roof. 

The toys section is curated ingeniously to provide children with a playground to unlock their integrated development with the help of recreational activities. The new category entails an extensive range of art, craft, and games for unleashing the creative and cognitive skills of children right from their formative years. 

For this, Les Petits brings premium products from international brands and the country, namely, Janod, Leblon, Kid Made Modern, Dwinguler, Doodle Hog, Play Shifu, and Jar Melo. For serving the purpose of contributing to the overall development of the child, the brand brings some riveting toys, art, and craft products, and figurines to pique the interest of the children. By triggering the imagination, the premium products unravel the unrealized creativity of the child for developing new skills in them. It opens an unrestricted ambit for interactive activities that enrich the experiences of the children for enhancing their grasping and learning process. 

In addition to this, there are some breakthrough games that are based on AR and XR experiences for encouraging STEM skills and immersive learning experiences. Taking this a step further, Les Petits has recently added a talking pen and sound playmat to its already extensive list of offerings from the house of Dwinguler with the unique concept of the pen naming the characters when placed on a particular character on the mat.    

Speaking on the occasion, Swati Saraf, President, Les Petits said, “The addition of the toy section is another milestone that has been added to our accomplishment. As the brand was born out of the desire to reduce the hassles of the parents where they can go for end-to-end shopping for their kids, the recently added toy section leverages the various requirements of the kids in a single place. We wanted to bring our expertise to full use for providing enticing recreational products from premium brands, driving the overall development of the children. We are progressing in the segment with leaps and bounds where we have onboarded 7 brands in a span of less than 2 years. Keeping up the expansion, we plan to keep adding new products and categories in the future as well.” 

Premium range of toys category available on the brand’s website and its stores at:

1) Phoenix Palladium (Mumbai)

2) DLF Emporio, Vasant Kunj, New Delhi

3) DLF Avenue, Saket, New Delhi