‘# LetsTalkPurple’ campaign launched by Anvayaa


Hyderabad: Anvayaa,  India’s first and only IoT and AI tech-based start-up platform providing Companionship and Care to the elders has launched the #LetsTalkPurple campaign on the occasion of World Alzheimer’s Month. The objective of the campaign is to spread awareness about Alzheimer’s disease and dementia and the challenges faced in the Post diagnosis care and caregiver burnout. As a part of the campaign, Anvayaa hosted a panel discussion with industry experts, and clinicians along with other guests, caregivers, and senior citizens to initiate the conversations on dementia care. The chat focused on an insightful discussion on challenges faced by caregivers and family in diagnosis and post-diagnosis care for elders with Dementia and the critical role technology can play in making people with dementia live with dignity and minimize caregiver burnout.

‘Dementia’ is generally considered a part of ageing; however, it does not occur naturally. Alzheimer’s disease is the most common factor causing Dementia. As per the DementiaInIndia  & #LASI Wave-I report, around 5.3 Million Indians were affected by #Dementia in 2020. This number is likely to go up to a staggering 14 Million by the year 2050. Besides the diagnosis, post-diagnosis care, caregiver burnout, unique treatment plan, and unique challenges in taking care of elders with dementia. A personalized treatment plan enabling regular monitoring and tracking of the elderly is necessary because it manifests differently in different people and across the stages of progression. As the condition of the elderly worsens without adequate care and professional support, the whole family is bound to suffer great stress and pain.

Anvayaa’s one-of-a-kind #DementiaCarePlans are designed to reduce caregiver fatigue and the family’s frustration. Anvayaa has repeatedly shown that despite the lack of a cure for dementia, there is still a great deal that is possible to help people with dementia.  In comparison with other conditions faced by seniors, Alzheimer’s disease and dementia have very different symptoms and results. The pathogenesis of dementia is a progressive decline in cognitive function (memory, reasoning, decision-making, judgment, etc.), ultimately affecting bodily function. Dementia affects every aspect of a senior’s life, making specialized and personalized care even more essential. Although every case of dementia is unique, here are some things that may happen to a senior with these conditions’ general loss of memory; language, and decision-making abilities, dementia can cause other symptoms. These include changes in mood, such as increased irritability, depression, and anxiety. This requires compassionate and specialized training of caregivers to deal with the elderly. Early detection and diagnosis of Dementia can greatly help in slowing down the rate of deterioration and immensely helps in providing a much better quality of life for elders and their families.

According to Mr. Prashanth Reddy, Founder and Managing Director of Anvayaa Kin-Care Pvt Ltd, “On the occasion of World Alzheimer’s Month, we aim to identify the critical challenges faced during post-diagnosis care of people with dementia. The campaign ‘#Let’sTalkPurple’ is aimed at beginning the conversations on the problems faced by the elders with dementia, their families, and caregivers. We have developed AI-enabled ‘At Home Anvayaa’s Dementia Care Plan’ for compassionate care through a team of trained ‘Care Specialists’ who are guided by a team of qualified clinicians to provide customized support to persons with dementia and help families to prevent burnout. We firmly believe that although Alzheimer’s cannot be reversed, however with strategic interventions along with the trust and support of the elders and their families we can help to delay the progress. We have already been able to positively improve the quality of life of persons with dementia in the last few months and hope to continuously improve our services and help more elders with dementia.”

Anvayaa has extensively grown and presently serves different services such as companionship, caretakers, tech instruction for elders, visiting temples or malls-assisting the elderly with shopping and other errands through our care managers. With technology-driven initiatives, Anvayaa guarantees senior residents with services including crisis care and social commitment. Over the past 6 years, Anvayaa has handled 350+ medical emergencies and provided immediate logistic support to the elderly to get access to healthcare in time as a result of which Anvayaa was able to save 97% of lives.