‘Level Up in Life’, says SBI in new Ad


When it comes to life’s most important ‘level-up moments then whether it is about getting a replacement job, getting married, becoming a parent, or buying a house, we, again and again, look for the necessity to ‘level-up our financial protection as we are busy living in this moment and rightfully so.

Today SBI insurance released a brand new TVC #TermInsuranceKaLevelUp, that shows the popular consumer understanding, wherein with evolving priorities and altering lifestyles there’s a fundamental need for insurance that ‘levels up in concert progress through life’s prominent moments.

Illustrated by Mullen Lintas, the TVC influences the flexibility of critically praised artist Vijay Verma, who engages with consumers by enacting life’s important moments that one often experiences. The film exposes Vijay narrating life’s journey and changing responsibilities with every prominent ‘level-up moment. Transitioning from being a student to an office-going professional, then buying a house as he progresses in life and eventually starting a family. The TVC focuses on the continuous ‘level-ups in life and also the inherent have to level up one’s insurance or financial protection.

Chief of brand name Corporate Communication & CSR, SBI Life Ravindra Sharma said, “The film simply highlights the unique features of the SBI Life eShield Next plan, whose motive is to let consumers cherish life’s symbolic milestones while providing customized options to ‘level up one’s sum of money simultaneously.”

He further added, “The ever-versatile Vijay Verma connects with audience across the board, by perfectly fitting into life’s prominent scenarios. With Vijay’s wide appeal across the country and his ability to attach to the audience, one instantly relates to the storyline, realizing the requirement for ‘leveling-up of financial safeguards as life progresses. We humbly hope that the film helps consumers identify the requirement to possess a future-ready protection cover that ensures the adequate sum of money as they level up in life.”

Chief Creative Officer of Mullen Lintas Garima Khandelwal said, “SBI Life’s eShield Next is versatile insurance that allows customers to level up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals at par with their success.”

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