Licious unveiled a refreshed brand identity as a part of the new identity unveil, the brand will sport a replacement logo and colour scheme that seamlessly transcends the boundaries of visual media to bring the hearty-meaty experience alive. India’s most loved meat brand, Licious has ruled over the kitchens and hearts of Indian consumers with the proper medley of great quality products & unparalleled experience. It’s catered to the highly evolved palate of the Indian consumers through superior quality, fresh products while simplifying the meat buying process by deploying cutting-edge technology.
Additionally, empirical data suggests the necessity to refresh brand identities every 7 years. Licious’s identity transition coincides with its 7th anniversary. The brand is the maximum amount a living, breathing entity as its customers. Hence, innovation and evolution don’t seem to be just pertinent but critical to our journey. Licious has successfully reshaped the perception of quality, purchase, and consumption experience that one accompany meats & seafood in India. Because the torchbearer, we’ve got started a movement that we must live up to! Hence, the renewed brand identity.
We exist in a very marketplace where the buyer, category & competition is continually evolving, expanding, and disrupting. Our refreshed brand identity will enable us to not just stay earlier than this curve but carve out the trail ahead. within the coming months, we are going to invest in creating properties across multiple consumer touchpoints to help stories and narratives which will provides a more concrete shape to the Licious of tomorrow.”
A combination of smoky grey, hearty red, and creamy white, the brand is meant to enliven the lusciousness that one accompany meat – the taste, texture & aroma of the consumption experience. the emblem still because the other visual elements borrow heavily from the flowy and juicy textures of meats, seafood, and poultry products. The patterns, which will be noticed across all touchpoints of the brand’s interaction with its stakeholders, are subtle details that bring delight to the system.
The refreshed brand identity manifests itself through its app, website, offline stores, packaging, communications, and every one branded assets. The visual character and type of the brand inspire all illustrations that comprise the brand’s signature. Hegde says the brand checked out plenty of empirical data that suggested that the foremost loved brands have made some changes within their brand identity or refreshed themselves in the period of six to eight years. He gave samples of consumer tech companies like Facebook and Google. He also agrees that buyers do remember some brand assets. as an example logo patterns, colours, and design. That’s why “consistency” is critical, he states.
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