India, 22nd July 2026: World Tequila Day has long been a date on the calendar for tequila lovers around the world. This year, Loca Loka is turning it into something much bigger. The premium tequila brand today announced the launch of Loca Tequila Week, a new annual global platform that transforms World Tequila Day into a coordinated week-long celebration of craftsmanship, cocktail culture and hospitality that will unfold across India and key international markets. The week-long celebration that starts on World Tequila Day on 24th July 2026 and will continue through the weekend and then some.
Built around Loca Loka’s philosophy of “100 or Nothing,” the initiative moves the conversation beyond a single day of celebration by creating a series of immersive experiences that bring together bartenders, hospitality partners, creators, media and consumers through a shared appreciation for premium tequila.
As tequila continues to emerge as one of the world’s fastest-growing premium spirits categories, Loca Loka believes the industry deserves a cultural platform that celebrates not only the spirit itself, but also the people shaping its future. Loca Tequila Week has therefore been conceived as an annual global property that places bartenders, bars and modern cocktail culture at the centre of the celebration while creating meaningful opportunities for consumers to discover tequila in a more authentic and contemporary way.
Throughout the Loca Tequila Week participating venues across India will come alive through a series of signature brand experiences designed to celebrate premium tequila with intention rather than occasion. The week-long celebrations will feature interactive bar engagements including Loca Clock / Digital Timer, Loca Dice / Roll the Dice and Loca Toss / Coin Toss, curated tasting sessions, creator collaborations and intimate media evenings designed to celebrate the evolving culture of premium tequila.
Across India, the initiative will be brought to life through collaborations with leading hospitality destinations in Bengaluru, Mumbai and Delhi, supported by premium restaurants, cocktail bars, creators and hospitality partners. Each city will interpret the week through its own unique experiences while remaining connected by a common philosophy, creating one shared celebration that stretches across the country and beyond.
Positioning Loca Tequila Week as the brand’s long-term commitment to building premium tequila culture, Rajiv Ghumman, Global Business Head, Loca Loka, said, “Premium tequila is entering one of the most exciting phases in its global journey. Consumers today are looking beyond familiar spirits and embracing brands that stand for authenticity, craftsmanship and memorable experiences. We wanted World Tequila Day to become a cultural platform that belongs to everyone shaping the category. Loca Tequila Week reflects that ambition. By bringing together bartenders, hospitality partners, creators and consumers across multiple markets, we are celebrating not just tequila, but the community that continues to elevate it around the world.”
“India’s premium cocktail culture has evolved dramatically over the past few years, making it the perfect market to bring this vision to life. Every experience during Loca Tequila Week has been designed to encourage exploration, conversation and discovery from interactive fun games to curated tastings and exclusive bar collaborations. We want guests to leave not only having enjoyed exceptional cocktails, but with a deeper appreciation for the craft and culture behind every bottle of Loca Loka.” Rohit Srinivasan, VP Marketing Loca Loka, also added.
As Loca Loka continues to expand its international footprint, Loca Tequila Week is envisioned as an annual platform that will evolve across markets while remaining rooted in the brand’s founding philosophy of 100 or Nothing. More than a celebration of tequila, it is a celebration of craftsmanship, hospitality and the shared experiences that bring people together over a great drink.
Starting on: 24th July, World Tequila Day
