Mumbai; June 16, 2021: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., has launched a simple, heartwarming, yet powerful campaign to commemorate the Father’s Day. The brand has released the campaign across its digital platform with an aim at celebrating the father-children bond.
The campaign christened as #ThanksDad features young professionals thanking their fathers for all they did to raise them right. The creative approach for the video amplifies the invariable core idea of reversing the roles, children taking charge of their fathers’ wellbeing and promising the same love and care to them in today’s uncertain times. The campaign brilliantly celebrates the commitment, lifetime of responsibilities, challenges and ever lasting memories between fathers and children.
The simple yet powerful storyline of the campaign revolves majorly around how fathers restlessly care and ensure best for their family but miss to accept that their grown-up children can look after them too. Louis Philippe’s latest campaign #ThanksDad captures the same idea and develops a narrative urging children, especially adults to realize, it is important to play father to their fathers in these unprecedented times and care for them as they were cared for by their fathers.
The campaign is an ode to all the wonderful fathers out there and to all those playing father to their dads for the very first time during these times. The 60 seconds video highlights the emotions of young professionals who are expressing their views of taking care of their father in these challenging hours. The video esthetically captures the real instances that a son and daughter come across while they are donning the role of dad to their father.
Commenting on the campaign, Farida Kaliyadan, COO, Louis Philippe said, “Every Father is an unsung hero and is an inspiration for every child. This Father’s Day, Louis Philippe celebrates and encourages all daughters and sons to ponder over the need to say Thank You open heartedly to their father. We aim to kickstart the conversation over how important it is to not just thank but also give back to our fathers. And when it comes to giving back, no material gift can lighten up a father’s heart like words of acknowledgement and a promise of continued love to him. There can’t be any more crucial times to extend our utmost attention and emotional support to the man who ensured the best of everything in life for us. Thus with #ThanksDad, Louis Philippe encourages the young generation to recognize their lifelong efforts and commit for their wellbeing especially at such uncertain times as these.”
Louis Philippe campaign is also backed by an engaging social media contest. The initiative encourages participants to post a thank you video expressing the most memorable experience with their father and sharing it across social media platforms using the hashtag #ThanksDad. The winning entry will feature on Louis Philippe’s social media page.