M Live : Myntra forays into Social Commerce


The pioneer in influencer-driven content, Myntra today announced its foray into Social Commerce at scale to cater to the rapidly evolving consumption patterns and shopping preferences of consumers.

As a part of this launch, they also unveiled M-Live – bringing an interactive real-time live experience that is unprecedented within millions across India with their fingertips!

With the launch of its Social Commerce charter, Myntra is looking to transform how consumers shop by bridging the gap between inspiration and commerce.

The company will be targeting fashion-forward young men and women who are social media savvy or interested in having access to best-in-class trends with an advisory service on demand through one platform.

Myntra’s Social Commerce proposition will enable users to shop and experience the latest trends and fashion with their friends on one platform for a seamless shopping experience. This will be available across multiple devices including mobile, web, or TV.

Consumers can choose the best products from different categories including men’s wear, women’s wear, beauty & grooming along many others to create their look-book.

The M-Live section is all about live streaming of events featuring top influencers in India or professional stylists to engage with consumers through real-time content creation.

The platform has been made interactive so that consumers have an opportunity not just to view but also participate in shaping Myntra’s future offerings based on what they would like to see being offered themselves!

Mr. Ananth Narayanan, CEO of Myntra said, “Myntra has always been at the forefront of providing best-in-class shopping experience to fashion lovers in India, catering to their every need and preference.

Our latest initiative is a reflection of our deep commitment to technology and innovation which will empower individuals through personalization options, giving them the best fashion choices for self-expression”

With this launch, Myntra aims to make Fashionistas feel connected with their style circle even while they shop online or offline at any time of the day or night! Shoppers can follow their favorite personalities on social media channels like Facebook & Instagram via the M-Live section where they can capture fashion-related updates.

Each fashion brand will have a designated social media handle where they’ll share their latest looks with the world.

In addition, the platform is also designed to allow users to add their personal touch and style through exploring multiple #OOTDs from various influencers on M-Live.

In another first of its kind, this platform is also designed to enable users to “shop like a celebrity” by posting look boards of celebrities wearing different collections and getting recommendations based on their interests and preferences using image recognition software (powered by AI).

Thereafter you can buy these outfits directly from Myntra thereby making fashion more accessible for all!

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