Mumbai, 27th August 2026: EMOMEE, the fast-growing children’s entertainment brand helping young audiences build essential life skills through its beloved characters E, Mo & Mee, has appointed Maars Communicates, a leading integrated communications and digital marketing agency, as its strategic communications partner in India.
The mandate comes at an important phase in EMOMEE’s growth journey, following the brand’s debut on Netflix with EMOMEE: Big Skills for Little Ones, Minis. The first Netflix series features 20 curated 11-minute episodes centred around life skills including confidence, kindness, curiosity, emotional intelligence, resilience and problem-solving.
The appointment will see Maars Communicates lead EMOMEE’s communications and PR strategy, while also leveraging its expertise in social media and digital marketing to strengthen the brand’s visibility across business, entertainment, lifestyle, parenting, education and digital media.
Through the mandate, Maars Communicates, co-founded by sibling duo Mausam Shah and Aayush Shah, will work closely with the EMOMEE team to build the brand’s narrative as it expands beyond content into streaming, consumer products, licensing, live experiences and international markets. The communications strategy will also spotlight the entrepreneurial journey of founders Pooja Jauhari and Varun Duggirala, while highlighting EMOMEE’s larger vision of building an Indian-origin children’s IP with global relevance.
Speaking about the mandate, Mausam Shah, Founder & Director- PR, Maars Communicates, said, “EMOMEE is an exciting example of how an Indian-origin IP can think globally from day one. We’re delighted to partner with the team to build a strong and differentiated narrative around its growth and global ambitions.”
Aayush Shah, Co-Founder & Director- Digital & Business Development, Maars Communicates, added, “EMOMEE’s unique blend of entertainment, life-skill learning and global ambition makes it a compelling homegrown IP with tremendous potential. We’re excited to bring its story to wider audiences and support its growth across markets and formats.”
Pooja Jauhari, Founder & CEO, EMOMEE, said, “As EMOMEE enters its next phase of growth, communications will play an important role in helping us articulate our vision of building a global children’s franchise from India. Maars Communicates brings strong experience across entertainment, consumer and kids’ brands, and we look forward to working together to tell the EMOMEE story to audiences, partners and the larger ecosystem.”
For Maars Communicates, the mandate further strengthens its growing portfolio across entertainment, children’s brands, consumer businesses and social-impact-led organisations. With over a decade of experience, the agency has spearheaded communications for leading brands and platforms including MX Player, EPIC Channel and IVM Podcasts, India’s podcasting pioneer, and has also handled the PR mandate for the launch of Billboard India. Its portfolio further includes marquee IPs such as the Lux Golden Rose Awards and Event Capital’s properties including WindMill Festival and PetFed.
Alongside its PR and strategic communications expertise, the agency has a strong focus on social media and digital marketing, developing digital-first narratives, content strategies and audience engagement campaigns for brands across categories.
Its consumer and social-impact experience includes communications for leading kids and parenting brands such as R for Rabbit and BabyOrgano, as well as social-impact initiatives of the Aditya Birla Group, including Mpower, Ujaas by Neerja Birla and Aditya Birla Education Trust. The agency has also worked on Project Naveli by Navya Naveli Nanda, which focuses on promoting gender equality and empowering women across India.
The EMOMEE mandate adds another high-growth children’s entertainment brand to Maars Communicates’ portfolio and reinforces the agency’s focus on building integrated communications and digital strategies for brands at significant stages of growth, expansion and transformation.
