Noida, 9th September 2026: India’s rich and diverse culinary heritage is set to find a new expression in Noida with the launch of MaatriBhoomi, a new premium regional Indian restaurant from Affirma Hospitality. Located at Botanical Garden Metro Station in Sector 38, Noida, MaatriBhoomi is built around a simple yet distinctive idea: to bring India’s diverse food traditions together while preserving the authenticity, stories and cultural identity behind them.
The concept is the result of an extensive 14,000-km culinary journey across India, undertaken to discover regional recipes, indigenous ingredients, traditional cooking techniques and food stories that have remained deeply rooted in local communities. The journey allowed the team to explore India beyond its familiar culinary repertoire and uncover lesser-known dishes and traditions that deserve a place on the contemporary dining table.
At the heart of MaatriBhoomi is its regional Indian dining proposition. Instead of presenting Indian cuisine as a single, homogenous category, the restaurant celebrates the distinct flavours and culinary identities of different regions. Each preparation draws inspiration from the ingredients, techniques and traditions that define its place of origin, creating a dining experience that is as much about discovery as it is about food.
Where Regional Indian Cuisine Meets Refined Hospitality
MaatriBhoomi aims to position regional Indian cuisine within an elevated, premium dining environment, bringing together culinary authenticity and refined hospitality. The restaurant’s USP lies in the balance between preserving traditional flavours and presenting them through a polished dining experience suited to the modern Indian diner.
Beyond the food, the restaurant is designed around the idea of culinary storytelling. The journey behind MaatriBhoomi becomes an integral part of the experience, allowing diners to connect with the regions, communities and traditions that have influenced the concept. This makes the restaurant more than a conventional dining destination, offering guests an opportunity to explore India through its food.
Priykant Gautam, Founder, MaatriBhoomi says, “MaatriBhoomi comes from a deep desire to celebrate the incredible diversity of Indian cuisine. Our journey of over 14,000 km across the country gave us the opportunity
to experience food at its source, meet communities that have preserved these traditions and discover recipes that deserve to be celebrated. With MaatriBhoomi, we want to bring these stories and flavours to the table while creating an elevated dining experience that feels authentic, immersive and memorable.”
The restaurant also reflects Affirma Hospitality’s approach to creating experience-led food and beverage concepts, with MaatriBhoomi adding a distinctly Indian regional dimension to its portfolio.
For Noida’s growing premium dining audience, MaatriBhoomi offers a differentiated proposition that combines authentic regional cuisine, culinary discovery, storytelling and elevated hospitality. The restaurant seeks to move beyond the conventional boundaries of Indian dining by giving diners an opportunity to experience the country’s culinary diversity through a carefully curated and sophisticated format.
With its September 2026 launch, MaatriBhoomi is set to become a destination for diners looking to discover the many flavours of India while enjoying a contemporary premium dining experience.
About MaatriBhoomi
MaatriBhoomi is a premium regional Indian restaurant in Noida, conceptualised around an extensive 14,000-km culinary journey across India. The restaurant celebrates authentic regional recipes, traditional cooking practices and the cultural stories behind Indian food, bringing them together through an elevated dining experience.
Location: Unit Number B, Botanical Garden Metro Station, Sector 38, Noida, Uttar Pradesh 201301
