Mumbai, June 13, 2025: Mumbai-based integrated communications firm Madchatter Brand Solutions has joined the Worldcom Public Relations Group, a global partnership of independent agencies across the world. This strategic partnership marks a significant development in Madchatter’s ability to deliver globally aligned, locally resonant campaigns for its growing roster of Indian and international clients.
Through access to Worldcom’s network of over 80 independent PR firms across 40 countries, Madchatter will collaborate on global mandates, contribute India-specific insights to international campaigns, and bring world-class communications solutions to brands operating in complex, multicultural markets.
Commenting on the partnership, Rachna Baruah, Founder and CEO of Madchatter Brand Solutions, said, “Joining the Worldcom network represents a significant strategic milestone for us, especially at a time when regional boundaries in business and communication are rapidly dissolving. This partnership equips us with direct access to a global network of expertise, enabling us to deliver culturally nuanced, globally informed strategies.”
Worldcom’s selection process includes a detailed evaluation of each agency’s operational capabilities, regional insight, and alignment with the network’s collaborative ethos.
“India remains a market of growing strategic importance in the global communications landscape,” said Bjorn Mogensen, Recruitment Chair at Worldcom Public Relations Group. “With Madchatter’s addition, we are not only expanding our presence in South Asia but also strengthening our capacity to collaborate on future-facing, multi-market communications initiatives. Their regional perspective and strategic depth will play an important role in shaping how the network engages with emerging opportunities across the region.”
Madchatter has carved a niche with its strategic communications expertise across both Web2 and Web3 sectors. The agency works with brands in enterprise tech, fintech, healthcare, real estate, consumer wellness, crypto, blockchain, and impact-led ventures, helping craft nuanced narratives that resonate across traditional and emerging industries. Its service includes public relations, crisis communication, brand positioning, multilingual content development, digital marketing, LinkedIn marketing and policy-sensitive media training.
Now, as part of the Worldcom network, Madchatter will co-develop multi-market campaigns, drive real-time knowledge exchange, and offer deep, on-ground support for global brands looking to establish or expand their footprint in India.
