A leading manufacturer of water purification systems, Eureka Forbes has roped in Bollywood celebrity Madhuri Dixit Nene and her family as the brand ambassadors for its brand Aquaguard. The firm has made a contract for a term of five years.
Madhuri Dixit and Sriram Nene, her husband will be involved in the advertising campaign and other initiatives that are non-commercial as well, suggested the terms of the made contract.
Regarding this, Marzin Shroff, CEO of Direct Sales and Senior Vice President of Marketing at Eureka Forbes told that the firm has signed a contract with the Nene family and they will be the brand’s goodwill ambassadors. He has added that the firm has chosen this family as the celebrity couple has been involved in issues related to health. They believe in “cause of healthy living and shared values and vision”.
The advertising campaign is being planned by the people close to the firm and it is estimated to cost around Rs 100 crore. This campaign will be launched this week. It is being planned by an advertising agency based in Mumbai, Triton. It will be highlighting the importance of drinking healthy water and it will be launched via all the media channels and platforms. Via this campaign, the firm as well the couple will share their value systems and the necessity of consuming hygienic and healthy water.
As per Eureka Forbes, the brand Aquaguard has 58 percent of market share in the electrical water purifier industry inIndia. Previously, Aquaguard was endorsed by Bollywood celebrities Saif Ali Khan, Kareena Kapoor, Kajol and Ajay Devgan.
Notably, this is the first time that Madhuri Dixit Nene and her husband will be seen together in a TV commercial. Madhuri Dixit has seen a career of over thirty years and has been featured in over seventy films. She is known for rendering iconic performances. For her health philosophy, she is the Goodwill Ambassador of UNICEF inIndia. Even her better half is working on his passion and education to urge innovation in providing healthcare services.