Magical Mangroves Campaign launched by Godrej and Boyce in collaboration with WWF


Godrej and Boyce collaboration with WWF

To celebrate the International Day for the Conservation of the Mangrove Ecosystems, Godrej and Boyce Manufacturing in a joint effort with WWF India (World Wide Fund for Nature, India) have propelled the across the nation campaign ‘Mystical Mangroves’ to feature the noteworthiness of mangroves preservation in present occasions and urge residents to join the protection development.

The battle will length across 8 states including Maharashtra, Goa, Gujarat, Andhra Pradesh, Tamil Nadu, Kerala, Odisha, and West Bengal, and attempt to spread mindfulness on the significance of the mangroves environments and welcome residents to become volunteers to help do likewise. The volunteers will be locked in for a time of a half year and will be a piece of online courses, film screenings, online tests, and computerized narrating meetings among different exercises.

In the course of the most recent couple of decades, Godrej and Boyce’s Wetland Management Services group has been effectively overseeing and monitoring probably the biggest mangrove in Mumbai at Vikhroli. Taking their endeavors a step higher, Godrej has authoritatively held hands with WWF India to additionally fortify the preservation endeavors and advance mindfulness at a lot bigger scope over the country. WWF India has been progressing in the direction of moderating wetlands the nation over in the high elevations, floodplains, urban focuses, and Ramsar locales for more than two decades now.

Pheroza Godrej stated, “Godrej and Boyce have effectively joined forces with WWF on different events. This undertaking will join our qualities further and successfully help us in instructing the network to cause them to see how little advances taken by them, as people, in preserving the mangroves, will in the long run add to natural change on a lot bigger scope later on.”

Ravi Singh, secretary-general and CEO, WWF India included, “Mangroves go about as characteristic obstructions of environmental change, fill in as nurseries and favorable places for a large number of oceanic species. Their impact on controlling soil disintegration is crucial to forming the geology of our coasts. Perceiving the job of more youthful ages and concerned residents as significant partners in nature protection in India, this battle targets building information about mangroves as fundamental yet delicate biological systems and empowers positive activity for their conservation.” The Wetland Management Services group at Godrej has been bringing issues to light about the mangrove’s biological system through a few activities, for example, the dispatch of the Mangroves Mobile App accessible in 11 dialects, an extraordinary youngsters’ storybook distributed last year and banner presentations across instructive organizations of Mumbai.


Please enter your comment!
Please enter your name here