- The Cream line dairy products limited new television campaign spreads awareness among people in building immunity of the entire family with the help of milk and milk products.
- The main aim of the television campaign launched in Hindi, Telugu, and Tamil languages is to inform people of the key role milk and milk products play in building a healthy immune system.
Cream line dairy products limited (CDPL) one of the leading private dairy players in Southern India and a subsidiary of Godrej Agrovet announced their launch of the campaign to spread awareness among people in building immunity of the entire family with the help of milk and milk products. The main aim of this television campaign of CDPL who sell their products under the name of ‘Jersey’, is to inform people the key role milk and milk products play in building a healthy immune system. The campaign is launched in Hindi, Tamil, and Telugu languages. Jersey’s wide range of immunity building choices like jersey paneer, badam milk, ghee, or curd helps to create a great tasting recipe and maintain good health apart from the dairy glass of milk.
The chief executive officer of CDPL, Raj Kanwar responded to the launch of the television campaign that a protein-rich diet will help people build immunity and dairy products are an easy and affordable way to add them to our daily diet. With the outbreak of Covid-19, everyone is more conscious about their health and wellbeing of their family. The campaign also highlights the wide range of products available under its brand Jersey and present multiple ways to integrate them as an imperative source of nutrition in the daily diet of building immunity. V. Seshagiri, senior partner, R.K Swamy, BBDO, advertising agency, Hyderabad said that since Jersey is a preferred dairy brand for many especially mothers for over 25 years, it is very important for them to show their deep connection with their customers in this current scenario where everyone is forced to stay indoors.
The television campaign is expected to the strengthen Jersey brand’s diverse range and help build further equity in the health and immunity space which will be the primary concern for people for the foreseeable future due to the rising pandemic situation of Covid-19.