India, May 12, 2026: Riding on the rapid rise of running culture and everyday fitness in India, Man Matters, a science-backed health platform for modern Indian men, has announced the launch of its latest innovation under its nutrition space as part of the brand’s evolving portfolio, which is Creatine + Electrolyte, a complete performance and recovery supplement designed for individuals leading an active lifestyle. Unveiled at one of India’s leading marathon events, the launch places Man Matters at the center of a growing base of recreational runners and fitness-first consumers who are seeking smarter, more efficient ways to support performance and recovery.
Creatine + Electrolyte combines both into a single, easy-to-use formulation aligned with the needs of today’s time-conscious, consistency-driven consumers:
- Creatine for Performance: Each serving delivers 3g of pure creatine monohydrate, supporting faster ATP replenishment, the body’s primary energy currency, translating to improved athletic output, strength, and endurance.
- Electrolytes for Hydration & Recovery: A precise blend of 500mg Sodium, 200mg Potassium, and 75mg Magnesium helps maintain hydration, regulate nerve function, and replenish essential salts lost during training.
With more Indians embracing running, cycling and hybrid fitness routines, the need for simplified, effective supplementation has never been greater. Creatine + Electrolyte addresses three critical pillars of performance that are energy, hydration and recovery in one convenient daily serving. This combination is rooted in strong physiological logic. Creatine absorption requires proper hydration, hence taking it with electrolytes makes the overall absorption more effective. Together, they address the three interdependent pillars enhancing overall effectiveness. Designed for convenience and consistency, the supplement comes in a simple format, one scoop mixed in water, making it easy to integrate into daily fitness routines.
Key product highlights include:
- Boosts performance and endurance
- Enables faster recovery post-workout
- Enhances creatine absorption
- Zero calories, no added sugar
- Available in refreshing Orange flavour
- Priced at INR 699 for a 175g box (for a month pack)
Reinforcing its commitment to transparency, Man Matters ensures every batch is NABL lab-tested and screened for heavy metals, and shows you the exact creatine percentage with reports accessible to consumers. Commenting on the launch, Geet Rathi, Co-founder, Man Matters, said, “We’ve worked with lakhs of Indian men over the years, and one pattern is clear—they’re training harder than ever, but not always fueling themselves right. That understanding is what drives Man Matters Active. It’s built on translating rigorous research into solutions that Indian men can actually use, every day. Creatine + Electrolyte is just the starting point. At its core, our goal is to build a science-backed range that evolves with the Indian man, as his awareness and approach to his own health continues to grow.”
Dr. Kartik Karkera, Winner of the Tata Mumbai Marathon and Delhi Marathon, launched the product at the TCS World 10K in Bangalore. He spoke about how Man Matters has built a formulation that gets it right by bringing creatine and electrolytes together in one product. For anyone serious about staying active, he noted, this stack makes sense: creatine for performance and recovery, electrolytes to keep hydration where it needs to be, every session. As a doctor, he was equally vocal about quality, and added how the brand shared NABL lab reports publicly available for every batch, which is exactly the kind of accountability needed.
With this launch, Man Matters signals its intent to expand beyond its existing offerings and build a strong foothold in the active nutrition category, focusing on clinically backed, functional products that cater to the evolving needs of India’s growing fitness community.
About Man Matters
Man Matters is India’s leading science-backed men’s health platform, built around one belief, that Indian men deserve real solutions. Over the years, the brand has worked with over 10 lakh men across the country, helping them navigate health concerns, from hair loss and beard growth to nutrition and overall wellness, with clinically researched, dermatologist-led formulations. Every product is built on transparency: lab-tested, expert-designed, and science-backed. With the launch of Man Matters Active, the brand is steadily emerging as a credible player in the performance nutrition space, building products rooted in research and designed for everyday use, and signaling its evolution into a serious contender in India’s structured performance nutrition category.
