[Marketing Concepts]Customer Loyalty Ladder


Ladder of customer loyalty is closely associated with relationship marketing, as it is all about the different levels of loyalty relationships customers have with businesses. Customer Loyalty ladder specifies 5 steps through which business can build up a healthy relation with customer.

Suspect: Anyone who comes across business promotion can be considered as a suspect.

Prospect: Prospects are those who have expressed genuine interest in consuming the business product or service

Customers: Those who purchase a business product or service can be grouped under the category of customers.

Clients: Clients are repeat customers who buy more than once.

Advocates: Advocates promote a product on behalf of business. One who feels happy on a product/service will do repeat purchase and recommends others too on this.

Learn more on Ladder of Customer Loyalty


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