Online reputation management is the practice of bringing down any pages/blogs/websites having any negative comments about a person or a brand or a company to the lower pages on search engine results. It means brands and companies analyze the online conversation of the consumers and do the best to ensure a create a positive vibe on the brand in the social media and online world.
Online reputation management includes either responding to the negative and positive comments or gaming with the SEO to bring down the pages with negative comments on the search rankings. The ethical way of managing the reputation online is by responding back to the negative comments such as replying to negative comments. A number of SEO players today offer online reputation management services. However, most of the reputed brands prefer to do it in-house as it is critical to their business.