Max Life Insurance announces ‘Max Life Critical Illness and Disability Rider’


Max Life Insurance has introduced ‘Max Life Critical Illness and Disability Rider’ and announced a comprehensive wellness program called ‘Max Fit’. It is an app designed to help customers on a way of protection through holistic fitness and wellness. The company’s brand philosophy is that this app promises to offer patrons unique and exciting opportunities to work towards a healthier lifestyle with the ultimate goal of helping the customers to realize that their health is the biggest asset.

Max Life Critical Illness and Disability Rider protect customers from up to 64 critical illnesses. It has a cover under which a person can protect themselves or their loved ones. It also has a flexible payment option where the customer can choose for regular pay or limited pay option as per the base plan. The rider can be attached to 11 of Max Life’s existing products varying from term plans and saving plans to monthly income plans, and more.

‘Max Fit Program’ is a wellness app with characteristics such as a medication reminder, daily health tips, wellness assessment score, digitized availability of health reports, and a wellness calculator for illnesses such as heart diseases, diabetes, stress, anxiety, etc. Recording at least 50,000 steps on the app can gather one Healthy Week in a week and relying upon the number of Healthy Weeks aggregated, the life insured is qualified for a discount (up to 10%) on rider premium at the time of renewal.

Prashant Tripathy, Managing Director & CEO, Max Life said that the company believes in providing customer’s holistic financial protection. Max Fit Program includes an emphasis on encouraging customers to protect their health, as a healthy body and mind which leads to stronger immunity and better quality of life. Max Life Critical Illness and Disability Rider is launched with an aim to provide customers protection from any untoward conditions while rewarding customers for taking care of their personal well being. Max Fit Program marks a great achievement in the company’s digitization journey to deliver a superior customer experience. It’s a win-win situation for customers because it ensures safety from uncertainties and are rewarded for playing an active role in their overall health.


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