National, 18 June 2026 – Maybelline New York, the world’s number one makeup brand, partnered with Spotify India to launch a first-of-its-kind cultural IP, MAYBE IT’S MY STAGE – a partnership that marks the coming together of two powerful forms of self-expression, makeup and music, through a uniquely immersive experience. Bringing the experience to life was an exclusive show headlined by acclaimed artist Nikhita Gandhi. As an artist who continuously pushes creative boundaries while staying authentically herself, Nikhita reflects the shared values of confidence, individuality and self-expression championed by Maybelline New York.
Designed at the intersection of makeup and music, the immersive evening brought together makeup enthusiasts, music lovers, creators, and media to celebrate creativity, culture, and self-expression. In a country as diverse as India, music serves as a powerful unifier, making it the perfect backdrop for MAYBE IT’S MY STAGE. Through this collaboration, Maybelline New York reinforces its commitment to creating experiences beyond makeup – bringing people together through shared moments that celebrated individuality, confidence, and authentic self-expression.
As the music took centre stage, guests experienced Maybelline New York’s iconic innovations in action. Built for India’s dynamic climate and fast-paced lifestyles, the sweatproof Super Stay Lumi Matte Foundation, the Super Stay Matte Ink Liquid Lipstick with up to 1,000-touch resistance, and the Sky High Mascara with limitless length and volume delivered beauty that kept up with every moment. From the first beat to the final encore, the experience showcased makeup that performs as confidently as those wearing it.
At its heart, MAYBE IT’S MY STAGE celebrates the idea that everyone deserves a stage to express who they are. By blending beauty, music, and community into one immersive experience, Maybelline New York continued to champion creativity and cultural connection while highlighting makeup designed to empower every look, every mood, and every moment.
Maybe it’s my stage. Maybe it’s my sound. Maybe it’s Maybelline.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for all. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $10 million over the next five years to global and local organizations.
For more information log on to www.maybelline.com or www.maybelline.com/bravetogether.com.
Instagram Handle: @maybelline_ind
