Melorra, India’s leading lightweight fine jewellery brand is redefining ‘gold as bold’ with the launch of its latest #NoOccasionOccasion campaign starring Bollywood actress Shraddha Kapoor. Melorra’s latest DVC for the campaign has crossed 13 million views on YouTube and is quite trending on other OTT and digital platforms as well.
Melorra offers a wide collection of affordable lightweight gold jewellery to ornament yourself every day. The brand’s lightweight jewellery pieces can be paired with anything and are specially designed for comfort.
Melorra’s #NoOccasionOccasion campaign focuses on the present-day woman and her fashion choices. Just like the title for the campaign goes, consumers no longer have to wait for a special occasion to wear gold jewellery. With Melorra every day is an occasion to shine, so “Why wait, when there’s Melorra”.
The 30-second ad film released for the campaign features Shraddha Kapoor in two dazzling avatars- one a traditional version and the other as a contemporary woman. While the traditional version laments about how the opportune time for wearing jewellery comes only when there’s a special occasion, the later version has a contrary approach and treats every day as a new opportunity to shine with Melorra’s range of lightweight 22-carat gold jewellery.
Melorra offers customers real authentic jewellery with BIS hallmark for gold, and SGL and IGI certification for diamonds. The brand lets customers design their solitaire. The virtual try-on feature allows consumers to try pieces across their favourite category whether it be -rings necklaces, waist chains, pendants, earrings or bangles.
The brand offers pieces that are modular, easy to wear and size free. The jewellery is rather affordable with prices starting from INR 2500. 80% of Melorra’s products are priced below INR 50,000.
The designs from Melorra are unique and innovative. Every week, the brand launches 75 new designs inspired by global fashion trends from the runways of Milan, Paris and London. Their recent collection includes camouflage, digital patterns, tie and dye, and bountiful flowers among many more.
In addition to its digital retail platform, Melorra has experience centres in cities like Bengaluru and Delhi-NCR. In the coming years, the brand plans on expanding further by launching physical experience stores in Tier 2 and Tier 3 cities across India.
Commenting on the #NoOccasionOccassion campaign, Saroja Yeramilli, Founder and CEO, Melorra said, “Gold can be fun, bold, different, and can be worn every day.”