Mia by Tanishq, one of India’s most fashionable fine jewellery brands, is agitated to mate with the famed justice ballot, Royal contenders Bangalore’s first each- women platoon as their top guarantor. The cooperation reveres these remarkable players’ fortitude, perseverance, sweat, and struggle for creating a space and a heritage for women in justice nationwide.
After a successful collaboration with Indian Olympic women athletes last season, the new-age jewellery brand is strengthening its long-standing commitment to encourage and support women in sports with justice, the sport that resides in every Indian’s heart. Mia makes a bold move by associating with the first women’s platoon from RCB, which marks a corner in the history of Indian women’s sports, to champion and celebrate women in sports.
The brand has always been at the van of erecting a symbiotic relationship with a culture of admitting, embracing, and supporting, women from colorful walks of life. This collaboration with RCB is a step ahead in making Mia more inclusive and different.
Mia’s association with the unexampled players of the RCB platoon is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which isn’t only important but also a true reflection of their insuperable spirit and can inspire the women of the moment.
Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said,” Our association with RCB women’s platoon is a matter of great pride. Mia celebrates the ultramodern woman achiever, who’s fiercely independent, delivered, unapologetic about her choices, exuberates confidence, is a go-getter, and whose air lights up everyone’s lives. All the women players are trailblazers and each one of them is independent, a utopian, an achiever, and tone-suggestive- they espouse everything that a Mia woman is.
The association has brought in the perfect community as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she’s limited only by her vision which is exactly what our athletes believe in.”
Speaking on the occasion Rajesh Menon, Head & Vice President of RCB, said, “RCB is thrilled to mate with Mia by Tanishq, a brand that fits impeccably with our vision on the WPL ballot and how we wish to gauge our marketing program with the help of like-minded mates. We look to make the integrated marketing & communication plan from this season to longer-term cooperation.”
Keeping in tune with the platoon members’ lively personalities and vivacious station the brand is super thrilled to present to you a short film. Watch it and give these women in red and gold the loudest cheer, because #SheGotGame. Join the brand in celebrating them and every other woman out there who shows up and owns her day!