DP World, the world’s leading logistics company, has created a TVC as part of the IPL campaign in which the brand talks about delivering dreams, hopes, and aspirations to the people all around the world.
Déjà Vu, the Dubai-based agency, developed the campaign. The whole film including the bio-bubble of Royal Challengers Bangalore (RCB) in Dubai has been shot under the current prevailing conditions. The TVC is featuring Virat Kohli, Dale Steyn, and AB de Villiers. Making DP World the global logistics partner of the team in the current edition of IPL, the company has signed a long-term agreement with RCB.
As per the company, this is a first-ever TVC in which a logistics brand is trying to humanize logistics and establishing its significance in the life of people. It is aiming to make the people aware that logistics as a category has not been spoken about much. Even though logistics is the backbone of the economy, it does not have an emotional connection with people. And this is the scenario where DP World has made an attempt to establish a high emotional connection with the audience.
The theme of the ad is extremely attractive and convincing, it’ll be getting a lot of likes as it will attract cricket lovers as well as others. This is one of the best initiatives that a company could take so as to get a wider reach as well as to get an emotional connection with people by creating an empathetic feeling by spreading the message that they move dreams and hopes along with goods. As the TVC was created as a part of the IPL campaign, it will be getting views and attention at an extremely higher level.
The company is focusing on the emotional connect, and used jersey (for players as well as fans) as a metaphor, and establishing that it does not just move goods, but also hopes, dreams, and aspirations. In the film, communication has been mostly done at a subliminal level, by way of visuals, music, etc. The music as well as all the elements in the film are really attractive which is directly communicating the aim of the company to the viewers.