MICA, Ahmedabad recently winded up with its yearly fest, the biggest marketing fest in India, ‘MICANVAS’ was from December 26 to 28, 2020. With almost 15,000 members enlisting from the top B-schools, the current year’s MICANVAS satisfied its guarantee of becoming greater and bolder.
Serving to show the best in the fields of advertising, marketing, and branding, MICANVAS has consistently been a blend of testing occasions, fun rivalries, captivating specialists, and in particular about insightful speakers. With MICA working practically, the three-day occasion’s theme of “ALT REALITY” and was done in a digital pace and was the first business school marketing fest gone fully virtual.
An occasion at this challenging time ended up being a blessing and a beneficial bunch with events for the students of MICA, occasion was all set-up with commendable idea pioneers in the field of advertising, including worldwide stalwarts.
The primary takeaway was that the lone path for an organization to develop for certain rare exemptions, he stated, was to possess a game-evolving sub-classification. With computerized, sub-category development could be put on steroids. The second takeaway was that signature stories stand out. Mark stories can change insight, convince, empower, and animate activity from the audience.
Then again, Rory Sutherland, a lot to the crowd’s joy, displayed his proficiency in Gujarati. Addressing MICA’s own personal Professor Falguni Vasavada Oza in a meeting that endured almost 2 hours, Rory talked about showcasing’s job in worth creation. Through different models from worldwide organizations to how he persuaded his dad to buy into satellite TV, Rory’s meeting was covered with genuine utilizations of conduct financial aspects use in the public arena.
Aside from the session, students did struggle it out more than 15 events to win prizes adding up to Rs. 6 lakhs. On the last occasion, tried members’ administrative keenness from the nation over a 3-day long-distance race. Trick by the Sports Marketing Club of MICA allowed sports devotees to deal with energizing games promoting contextual investigation, that of fan commitment for the Delhi Daredevils. This year, the Pro-Nights brought virtual shows from famous craftsmen like Anubhav Singh Bassi, a Stand-up Comedian, Nikhil D’Souza, and The Yellow Diary to make the occasion as unique as usual.
With remarkable fest all finished off the year in style, the bar has been set high for MICANVAS 2021.